Andrea Coomber KC (Hon.)

Observer
DISC Type : ic

Chief Executive at The Howard League for Penal Reform

Greater London, England, United Kingdom

Overview

Andrea Coomber KC (Hon. ) AM is the Chief Executive of the Howard League for Penal Reform, a prominent voice on human rights and criminal justice. Previously the Director of JUSTICE, she holds an LLM from LSE and is a leading figure in UK law reform.

Originally from Australia, Andrea maintains a connection to her home country through her advisory role at the Menzies Australia Institute. Her career demonstrates a deep, personal commitment to advocating for a more just and humane legal system, particularly for the most vulnerable.

In addition to being an honorary Kings Counsel, she was appointed a Member of the Order of Australia (AM) in 2023 for her significant service to human rights.

Personality Overview

Example Seeker

Assertive

Value Driven

They can sound friendly and charming but can quickly change gears to become inquisitive and probing.  They are generally strong communicators and are not easy to convince. They ask a lot of questions and rely heavily on information and collaterals.

Topics They Care About

Penal System Reform
As head of the Howard League, her primary focus is on reducing the prison population and improving conditions, frequently highlighting issues like overcrowding and national security risks.
Human Rights Law
Her career, including her previous role as Director of JUSTICE, has been dedicated to law reform and the protection of fundamental human rights within the legal system.
Children in Custody
She is a vocal opponent of harsh measures in youth detention, such as the use of PAVA spray, and advocates for protecting the rights of children in prison.

Media Appearances

Andrea Coomber KC (Hon.) - The Howard League. Featured in The Howard League for Penal Reform

See Now

Work History

11-2021
Chief Executive at The Howard League for Penal Reform
2-2016
Honorary Master of the Bench at The Honourable Society of the Middle Temple
10-2019 - 11-2025
Lay Member House of Lords Conduct Committee at UK House of Lords
7-2024
Trustee at BRITISH AND IRISH LEGAL INFORMATION INSTITUTE (BAILII)
11-2019 - 7-2022
Advisory Board member at Menzies Australia Institute

Education

2000 - 2001
LLM (Dist.) from The London School of Economics and Political Science (LSE)
1990 - 1995
BA from The University of Western Australia

More Information

Social Presence :

Prographics :

Exp : N/A Location : Greater London, England, United Kingdom Job Level : N/A Designation : Chief Executive at The Howard League for Penal Reform
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Insights For Selling To Andrea

During A Call Or A Meeting

DO's

  • Help them understand the risk aspect fully while inspiring confidence
  • Be prepared for a lot of questions, answer them objectively
  • Invite them for a social do but don’t rely solely on the relationship

DONT's

  • Avoid making offhand commitments
  • Don’t brush off any concerns, take all questions seriously
  • Don’t rely excessively on your relationship with them to win the deal

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Andrea is

  • Proven value, strong testimonials are important for them, rapport can impact decisions a little.
  • Will you ever get a clear answer from Andrea

  • They are practical yet friendly, don’t expect a clear no very often.

Insights For Deal Planning

    How fast (or slow) will Andrea move?

  • They like to analyze well and then make their decisions.
  • Can Andrea take some risk or not?

  • They weigh all decisions systematically and are unlikely to take many risks.

You And Andrea

Personality Compatibility


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