Andrea Eberle

Evaluator
DISC Type : sdc

Director, Corporate Marketing at Lambert

Ann Arbor, Michigan, United States

Overview

Andrea Eberle is a full-stack marketer with 20 years of experience, specializing in driving growth for purpose-driven organizations, particularly in the life sciences sector. As the founder of AE Marketing, she focuses on brand strategy and product commercialization. Colleagues praise her as a creative, strategic, and versatile talent with a BBA from the University of Michigan-Flint.

She is passionate about translating complex scientific information into compelling stories that resonate with diverse audiences. Andrea champions the importance of the human element in business processes and actively celebrates the successes and strengths of her colleagues, showing a deep appreciation for team collaboration and shared learning.

Unique fact: Andrea was part of an in-house team that won a bronze Vetty Award for an animated video.

Personality Overview

Thorough Evaluator

Fast But Analytical

Hard To Convince

They have a unique set of diverse traits where they are decisive and methodical but can sometimes be extra cautious and skeptical  They are not very likely to become strong advocates of your product or service They focus on the results, but can still be quite procedural and analytical about how to get there

Topics They Care About

Life Sciences Marketing
Her experience includes senior marketing and product commercialization roles at Zomedica, a veterinary diagnostics company, and she frequently posts about her life science clients.
Brand Storytelling
Identifies as a storyteller in her professional headline and introduction, with a gift for making complex information compelling and easy to understand for target audiences.
Go-To-Market Strategy
As a consultant, she helps startups and small businesses with commercial launch strategies for new products and services, a key part of her previous director-level role.

Media Appearances

Andrea has no verified media appearances

Work History

4-2022 - 3-2023
Director, Corporate Marketing at Lambert
4-2020 - 4-2022
Marketing Manager at Metro Consulting Associates, LLC
7-2018 - 3-2019
Director, New Product Commercialization at Zomedica
11-2015 - 7-2018
Senior Marketing Manager at Zomedica
2015
Founder & Marketing Consultant at AE Marketing

Education

2000 - 2003
BBA from University of Michigan-Flint
1995 - 1998
AAS from Lansing Community College

More Information

Social Presence :

Prographics :

Exp : 19 Location : Ann Arbor, Michigan, United States Job Level : Leadership Designation : Director, Corporate Marketing at Lambert
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Insights For Selling To Andrea

During A Call Or A Meeting

DO's

  • Keep a professional, business-like approach; especially if you tend to get informal quickly
  • Use phrases like ‘the ROI of this’, ‘X% more’ etc.
  • Showcase your competitive superiority clearly when possible or address it at the minimum

DONT's

  • Don’t focus on relationship, focus purely on the merit of your product
  • Avoid making strong statements, instead invite them to agree with you by asking them questions
  • Avoid too much small talk, just a few formal pleasantries should be fine

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Andrea is

  • ROI matters the most to them, followed by process and finally proof of results
  • Will you ever get a clear answer from Andrea

  • They might hesitate a little, but will go ahead and say no when necessary (or asked)

Insights For Deal Planning

    How fast (or slow) will Andrea move?

  • They are unlikely to move very fast, especially when it comes to new products or services
  • Can Andrea take some risk or not?

  • They have relatively low risk-appetite and are not very likely to go for something unproven and risky

You And Andrea

Personality Compatibility


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