Andrea Hall

Questioner
DISC Type : c

EMEA Sales Training Manager at Cepheid

Tamworth, England, United Kingdom

Overview

Andrea is an experienced EMEA Sales Training Manager at Cepheid with over 20 years in healthcare sales and key account management. Specializing in the diagnostics and medical devices sectors, she excels at coaching sales teams to win key accounts. She holds certifications in the applications of generative AI.

Outside of her corporate role, Andrea has served as the Director of Coaching at Hall of Life Coaching, indicating a deep passion for personal and professional development. She is a two-time winner of the prestigious Presidents Award, celebrating one of the wins with a Caribbean cruise.

She won a Presidents Award the same year she returned from maternity leave, showcasing remarkable dedication and high performance.

Personality Overview

Systematic

Value Seeker

Not Easily Convinced

They prefer to fully evaluate every situation.  They generally do not appreciate an overfriendly approach and prefer to stay to-the-point. It is quite likely of them to ask for pricing or other concessions.

Topics They Care About

Sales Coaching
Her current role focuses on training and coaching sales teams on selling skills, behaviors, and winning key customer accounts in the medical device sector.
Medical Diagnostics
She has built a 20-year career in this specific sector, with extensive experience from her time at both Roche and Cepheid.
AI in L&D
Holds recent certifications in "Applications of Generative AI in Learning and Development" and using AI for upskilling, showing an interest in modern training methods.

Media Appearances

Andrea has no verified media appearances

Work History

4-2024
EMEA Sales Training Manager at Cepheid
10-2021 - 3-2024
Regional Sales Trainer (UK/Nordics/Benelux) at Cepheid
4-2019 - 10-2021
Customer Account Manager at Roche
4-2016 - 4-2019
Account Manager at Roche
8-2015 - 4-2019
Director of Coaching at Hall of Life Coaching

Education

Bachelor's Degree (Honours) from University of Wolverhampton

More Information

Social Presence :

Prographics :

Exp : 18 Location : Tamworth, England, United Kingdom Job Level : Middle Designation : EMEA Sales Training Manager at Cepheid
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Insights For Selling To Andrea

During A Call Or A Meeting

DO's

  • Emphasise more on facts and measurable benefits
  • Tell them that you will come back if you don’t have a good answer for a question
  • If you have a lower priced product compared to the competition, call out the same

DONT's

  • Avoid rushing them, be polite and patient
  • Don’t depend too much on anecdotal evidence, it reduces their confidence
  • Avoid phrases like ‘do not worry about’, ‘no one compares to’ etc.

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Andrea is

  • Ensuring that the product delivers ROI, cost-effective pricing and process compliance are very important for them.
  • Will you ever get a clear answer from Andrea

  • It doesn’t come naturally to them but they can say no if they are not convinced.

Insights For Deal Planning

    How fast (or slow) will Andrea move?

  • If they have the information that they need, they can move fast at making their decisions.
  • Can Andrea take some risk or not?

  • If they believe that they have analyzed the situation well, they can take a little risk.

You And Andrea

Personality Compatibility


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