Andrea Marchiotto

Sharpshooter
DISC Type : DC

Venture Leader / Business Founder at InnovArise by Grupo AG

Mexico

Overview

Andrea is an AI Venture Leader and the founder of BlackCube Labs, an ecosystem helping businesses integrate AI, automation, and generative technologies. His background includes global leadership roles at Amazon, Philips, and Unilever, where he drove digital transformation and eCommerce growth. He received executive leadership development at Stanford University.

Outside of his primary tech focus, Andrea is the co-founder of an artistic eco-system that promotes sustainable living through eco-friendly fashion and nature-inspired decor. He has a passion for generative art and has authored over 25 articles on AI and digital transformation, aiming to demystify complex technologies for businesses.

Unique fact: While at Philips, Andrea pioneered and led the companys first-ever Web3 and Metaverse venture.

Personality Overview

Fast But Analytical

Thorough Evaluator

Rigorous & Demanding

They like to move fast and expect the same from others.  They take a lot of pride in personal achievements. More than the product, they care about the impact of the product.

Topics They Care About

AI for SMEs
His current venture, InnovArise, focuses on creating AI-driven solutions specifically for small and medium-sized enterprises (SMEs) in Latin America.
Generative AI
He founded BlackCube Labs, a consultancy focused on generative AI, and frequently posts about new models like GPT-5. 1 and Gemini to educate his audience.
GTM Automation
He is an investor in Clay, a leading Go-to-Market development platform that utilizes AI and automation to help companies execute growth strategies.

Media Appearances

Andrea has no verified media appearances

Work History

5-2025
Venture Leader / Business Founder at InnovArise by Grupo AG
2-2023
AI Entrepreneur, CEO & Founder at BlackCube Labs
8-2024
Peachscore® + Gust Data-Driven Accelerator | Cohort 10 at Peachscore
7-2024
Lifetime Member (LC12) | Generative AI & Automation Consultant at Landa Club
2-2023
Co-Founder at Sefira Collections

Education

4-2023 - 5-2023
Executive Leadership Development from Stanford University Graduate School of Business
Professional Certification from Growth Tribe

More Information

Social Presence :

Prographics :

Exp : 2 Location : Mexico Job Level : Leadership Designation : Venture Leader / Business Founder at InnovArise by Grupo AG
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Insights For Selling To Andrea

During A Call Or A Meeting

DO's

  • Be respectful but crisp
  • Use phrases like ‘it’s your decision’, ‘strategic impact’ etc.
  • Objectively showcase the impact that your product creates

DONT's

  • Avoid being too verbose
  • Don’t be in a rush to invite them for a social meet and greet
  • Don’t focus on process and rules, give the impression of being a ‘gets it done’ person

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Andrea is

  • Confidence in impact is paramount to them, followed by a sense of achievement and ROI.
  • Will you ever get a clear answer from Andrea

  • If they are not convinced, they will have no hesitation in telling you the same.

Insights For Deal Planning

    How fast (or slow) will Andrea move?

  • They can reach decisions fairly quickly if they are convinced.
  • Can Andrea take some risk or not?

  • They don’t mind risks but can be quite binary about them.

You And Andrea

Personality Compatibility


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