Andrea Razeto

Examiner
DISC Type : cs

Head of Department Integrated Marketing Campaigns at Hyundai Motor Europe

Frankfurt, Hesse, Germany

Overview

Andrea has no verified overview

Personality Overview

Process Oriented

Unexpressive

Status Quo Seeker

Being observant comes to them naturally.  They are heavily focused on quality and prefer doing things the right way, even if it takes time. They are always well-planned and adopt a systematic approach.

Topics They Care About

Andrea has no verified topics they care about

Media Appearances

Andrea has no verified media appearances

Work History

3-2025
Head of Department Integrated Marketing Campaigns at Hyundai Motor Europe
8-2020 - 2-2025
Head of Section Brand Strategy and Campaign at Hyundai Motor Europe
1-2018 - 7-2020
Business Director Campaign at INNOCEAN Worldwide Europe
7-2015 - 7-2017
International Account Director at DDB Berlin
9-2013 - 6-2015
Senior International Account Manager at DDB Berlin

Education

2002 - 2006
BSc. (Hons) from University of Bath
1997 - 2002
Trilingual International Baccalaureate from Frankfurt International School

More Information

Social Presence :

Prographics :

Exp : 15 Location : Frankfurt, Hesse, Germany Job Level : Mid-senior Designation : Head of Department Integrated Marketing Campaigns at Hyundai Motor Europe
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Insights For Selling To Andrea

During A Call Or A Meeting

DO's

  • Spend time addressing concerns around risk and change, they will have them even if they don't express them
  • Ask them which other stakeholders would be important for this purchase decision
  • Expect them to be slow and cautious, encourage them to ask more questions

DONT's

  • Avoid getting into storytelling mode, especially when they ask specific questions
  • Don't rely on relationship building even if they act pleasantly
  • Don't push them too hard to make fast decisions, give them time

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Andrea is

  • Proof of usage by others in the industry, case studies showing ROI are likely to work the best with them.
  • Will you ever get a clear answer from Andrea

  • They don’t say no often, they push out the decisions or keep going around in circles.

Insights For Deal Planning

    How fast (or slow) will Andrea move?

  • They are some of the slowest movers and take their time reaching decisions.
  • Can Andrea take some risk or not?

  • They have very low acceptance of risk even if they do not say it directly.

You And Andrea

Personality Compatibility


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