Andrea Santrich

Critic
DISC Type : C

Indirect Procurement Senior Specialist at Amplifon

Barcelona, Catalonia, Spain

Overview

Andrea Santrich is an Indirect Procurement Senior Specialist at Amplifon with a background in Industrial Engineering. She specializes in supply chain logistics and business, with expertise in strategic sourcing for IT and Marketing categories. She has a proven track record of delivering significant cost savings and optimizing operational efficiency.

Beyond her professional role, Andrea is a vocal advocate for gender equity in the workplace, having participated in a roundtable for International Womens Day. She is also keenly interested in how technology and AI are transforming business, attending global initiatives to learn from industry leaders.

Andrea has led initiatives that resulted in over €1. 8M in savings and working capital improvements for her company.

Personality Overview

Negotiator

ROI Driven

Precise

They enjoy working alone and do not rely on others very often.  They prefer to do logical analysis and value evidence over emotions. They don’t appreciate bells and whistles unless backed by data.

Topics They Care About

Strategic Sourcing
Her role centers on developing and implementing procurement strategies for key indirect categories like IT and Marketing, delivering substantial financial results.
Cost Optimization
Throughout her career, she has focused on executing initiatives that deliver measurable Opex and Capex savings, a core theme in her professional achievements.
AI in Business
She attended Amplifon's "Ride the Change" initiative, visiting companies like Salesforce and Microsoft to learn how AI is reshaping work and creating value.

Media Appearances

Andrea has no verified media appearances

Work History

4-2024
Indirect Procurement Senior Specialist at Amplifon
4-2022 - 3-2024
Indirect Procurement Specialist at Amplifon
2-2021 - 3-2022
Procurement Trainee at Amplifon
10-2018 - 10-2020
Demand Planner at Makro Colombia
10-2017 - 10-2018
Supply Chain Assistant at McDonald's

Education

2020 - 2021
Master en Innovación Logistica. Supply Chain Management from Universitat de Barcelona
2012 - 2017
Grado en Ingeniería from Pontificia Universidad Javeriana

More Information

Social Presence :

Prographics :

Exp : 7 Location : Barcelona, Catalonia, Spain Job Level : Junior Designation : Indirect Procurement Senior Specialist at Amplifon
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Insights For Selling To Andrea

During A Call Or A Meeting

DO's

  • Keep some extra margin while sharing pricing, they are likely to negotiate later
  • Leverage facts and figures wherever possible; use percentages, numbers etc.
  • Don’t forget to mention how you compare to competition on both features and pricing

DONT's

  • Make extra effort to not seem pushy or confrontational
  • Don’t try to give too many examples of other users, they like to make their own decisions
  • Don’t try too hard to build a relationship with them

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Andrea is

  • Strong evidence of ROI, effective pricing, and proven data points matter the most to them.
  • Will you ever get a clear answer from Andrea

  • It is not very hard for them to say no if they are not convinced about the decision.

Insights For Deal Planning

    How fast (or slow) will Andrea move?

  • They are neither the fastest nor the slowest decision makers, they are somewhere in the middle.
  • Can Andrea take some risk or not?

  • They can bear some risk if their analysis backs the decision.

You And Andrea

Personality Compatibility


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