Andreas Andersson

Enigma
DISC Type : cdi

Chief Financial Officer at Cetasol - Maritime Sustainability

Greater Gothenburg Metropolitan Area, Sweden

Overview

Andreas is the Chief Financial Officer at Cetasol, a maritime tech company using AI to reduce vessel emissions. He leverages his background in scaling organizations, SaaS KPIs, and fundraising to drive international growth. His experience includes leading finance for Volvo Cars digital transformation. He holds a Masters degree from Lancaster University.

He has made a notable career transition from leading finance in major automotive corporations like Volvo Cars to driving growth in a fast-growing, AI-driven technology company.

Personality Overview

Fast Follower

Hard To Convince

Friendly Yet Blunt

They are likely to ask many questions and look heavily for supporting proof as well as information.  They can sound friendly and charming but can quickly change gears to become inquisitive and probing  They are generally strong communicators and are not easy to convince.

Topics They Care About

Maritime Sustainability
As CFO of Cetasol, he is directly involved in scaling a technology platform designed to reduce emissions and optimize energy use for global vessel fleets.
Scaling Tech Companies
His role focuses on building scalable operations, strengthening data-driven KPI frameworks, and ensuring fundraising readiness to support rapid international growth and commercialization.
SaaS Finance
He has direct experience strengthening SaaS KPI frameworks at Cetasol and implementing KPI reporting in previous roles to support scalability and growth.

Media Appearances

Andreas has no verified media appearances

Work History

2-2026
Chief Financial Officer at Cetasol - Maritime Sustainability
4-2023 - 2-2026
Chief Financial Officer at Spark Vision AB
1-2023 - 4-2023
Head of Finance at Hedin Premium Car AB
4-2022 - 1-2023
Head Of Finance Online at Volvo Cars
11-2018 - 4-2022
Business Controller at Volvo Cars

Education

2013 - 2014
Degree of Masters of Science in Business Administration & Economics from Lancaster University
2014 - 2014
Business Administration from Peking University

More Information

Social Presence :

Prographics :

Exp : 9 Location : Greater Gothenburg Metropolitan Area, Sweden Job Level : Leadership Designation : Chief Financial Officer at Cetasol - Maritime Sustainability
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Insights For Selling To Andreas

During A Call Or A Meeting

DO's

  • Help them realize that any personal risk in making this decision is far less compared to what the results could mean for them
  • Leverage 'negging', or the art of asking negative questions like "you must not be convinced yet..."
  • Let them lead the discussion, create opportunities for them to speak if they are not very forthcoming

DONT's

  • Don’t be too objective but make sure to pad your storytelling with data points
  • Avoid long presentations and just 'high-level' value proposition, dive into the details
  • Don’t rely excessively on your relationship with them to win the deal even if you come to form one

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Andreas is

  • Proven value, strong objective evidence are important for them, rapport can impact decisions a little.
  • Will you ever get a clear answer from Andreas

  • They are practical and friendly, but can give a clear response with a little prodding

Insights For Deal Planning

    How fast (or slow) will Andreas move?

  • They like to be detailed, so unless they develop strong conviction, they can take their time to arrive at decisions
  • Can Andreas take some risk or not?

  • They evaluate their decisions systematically and do not take risks that often, unless you can get them to develop strong conviction

You And Andreas

Personality Compatibility


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