Andrew Allen

Commander
DISC Type : D

Entrepreneur in Residence at Bidfood UK

London, England, United Kingdom

Overview

Andrew Allen is a senior F&B consultant who bridges the gap between startups and large corporations. An alumnus of Aston University, he is the Entrepreneur in Residence at Bidfood UK, where he developed the industrys first SME-focused supplier program. Colleagues describe him as a talented, creative, and effective leader with exceptional industry knowledge.

His professional passion centers on improving the food system and ensuring that innovative founders can thrive within it. He dedicates his efforts to creating better support structures and opportunities for emerging brands, reflecting a deep personal commitment to the industrys future and the people who drive it forward.

Unique fact: The supplier program he developed at Bidfood UK has engaged with 48. 5% female-founded businesses.

Personality Overview

Very Quick

Risk-Taker

Impact-Driven

They are not focused on building rapport and relationships.  They are very proud of what they do. More than the product, they care about the effectiveness of the product.

Topics They Care About

Supporting F&B Founders
He created Bidfood's "Open Doors Programme" to nurture and accelerate emerging suppliers and has written in 'The Grocer' about preventing founder burnout and talent drain.
Corporate-Startup Synergy
His career is focused on translating between the worlds of multi-billion-pound corporates and kitchen-table startups to foster mutual growth and innovation.
Foodservice Channel Strategy
Possesses deep expertise in the foodservice channel, helping brands navigate its complexities, including the role of Group Purchasing Organisations.

Media Appearances

Andrew has no verified media appearances

Work History

3-2023
Entrepreneur in Residence at Bidfood UK
1-2013
Founder at Binary Finery Consulting
10-2019
Exec Committee Member at Arena the hospitality networking association
10-2024 - 7-2025
Managing Director (Fractional) at Pukpip
1-2018 - 9-2024
Non Executive Director at Spare Snacks

Education

2001 - 2005
Bachelor of Science (BSc) from Aston University

More Information

Social Presence :

Prographics :

Exp : 18 Location : London, England, United Kingdom Job Level : Leadership Designation : Entrepreneur in Residence at Bidfood UK
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Insights For Selling To Andrew

During A Call Or A Meeting

DO's

  • Use phrases like ‘it’s your decision’, ‘strategic impact’ etc.
  • Objectively showcase the impact that your product creates
  • Make sure that you circle back fast on any action items, it wins their trust

DONT's

  • Do not back off when challenged, respond with a confident, objective answer instead
  • Don’t focus on process and rules, give the impression of being a ‘gets it done’ person
  • Do not spend too much time focusing on product tech or features

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Andrew is

  • Conviction around the impact matters the most to them, followed by a sense of achievement and ROI.
  • Will you ever get a clear answer from Andrew

  • If they decide not to use your product, they will say no clearly.

Insights For Deal Planning

    How fast (or slow) will Andrew move?

  • They can take decisions very fast if you manage to convince them.
  • Can Andrew take some risk or not?

  • The risks don’t matter much to them.

You And Andrew

Personality Compatibility


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