Andrew Behrend in

Andrew Behrend

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Fractional Head of Marketing Technology & Data Strategy at Quantum Data Science
📍 Oakville, Ontario, Canada

Andrew is a strategic Marketing Operations Leader with over 20 years of expertise in MarTech, data analytics, and CRM. A graduate of McMaster University, he excels at transforming customer data into actionable insights. Colleagues describe him as an innovative, authentic, and collaborative change agent who simplifies complex marketing technology ecosystems to drive growth.

He is known as an open, honest, and direct leader who builds strong teams through respect and collaboration. Andrew focuses on leveraging the unique talents of his team members, fostering a sense of followership and creating a positive, effective work environment. He values building trust-based partnerships.

Unique fact: Andrew is a proponent of "quietly delivering" successful and sustainable solutions, emphasizing tangible results over fanfare.

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Experience
32 Years
Current Role
Fractional Head of Marketing Technology & Data Strategy
Job Level
Mid-senior
Location
Oakville, Ontario, Canada
Personality Overview

How Andrew shows up

Communication Style
Decision Approach
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Behavioral traits and communication patterns that shape how this person evaluates opportunities, builds trust, and makes decisions in professional settings.

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Priorities

Topics Andrew cares about

MarTech Ecosystems
He focuses on simplifying MarTech stacks and unifying customer data to enable efficient, insight-driven marketing execution across all channels.
Data to Action
He emphasizes building the chain from fragmented data to actionable insight in a way that produces measurable business impact and better decision-making.
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Career

Work history

8-2025
Fractional Head of Marketing Technology & Data Strategy
Quantum Data Science
10-2022 - 3-2025
Director, Marketing & Sales Technology
Independence Pet Group
2018 - 8-2022
Director, Marketing Operations
LoyaltyOne
2016 - 2018
Business Strategy & Data Management Consultant
Tiller Management Consulting Inc.
2016 - 2017
Director, Client Offers & Marketing Solutions
CIBC
In the press

Media appearances

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Education
Bachelor of Science (B. Sc.)
McMaster University
Social presence
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Behavioral profile

DISC profile (public)

DISC behavioral profile

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