Andrew Behrend

Trailblazer
DISC Type : DI

Fractional Head of Marketing Technology & Data Strategy at Quantum Data Science

Oakville, Ontario, Canada

Overview

Andrew is a strategic Marketing Operations Leader with over 20 years of expertise in MarTech, data analytics, and CRM. A graduate of McMaster University, he excels at transforming customer data into actionable insights. Colleagues describe him as an innovative, authentic, and collaborative change agent who simplifies complex marketing technology ecosystems to drive growth.

He is known as an open, honest, and direct leader who builds strong teams through respect and collaboration. Andrew focuses on leveraging the unique talents of his team members, fostering a sense of followership and creating a positive, effective work environment. He values building trust-based partnerships.

Unique fact: Andrew is a proponent of "quietly delivering" successful and sustainable solutions, emphasizing tangible results over fanfare.

Personality Overview

Achievement-Oriented

Charismatic

Friendly But Fast

If they come to believe in your value proposition, they will be your champion.  They are charming and can persuade others to support their decisions. A combination of speed and relationship gets the best response from them.

Topics They Care About

MarTech Ecosystems
He focuses on simplifying MarTech stacks and unifying customer data to enable efficient, insight-driven marketing execution across all channels.
Data to Action
He emphasizes building the chain from fragmented data to actionable insight in a way that produces measurable business impact and better decision-making.
Customer Experience
He believes customer experience is where differentiation happens and uses technology to deliver personalized sales and service experiences at scale.

Media Appearances

Andrew has no verified media appearances

Work History

8-2025
Fractional Head of Marketing Technology & Data Strategy at Quantum Data Science
10-2022 - 3-2025
Director, Marketing & Sales Technology at Independence Pet Group
2018 - 8-2022
Director, Marketing Operations at LoyaltyOne
2016 - 2018
Business Strategy & Data Management Consultant at Tiller Management Consulting Inc.
2016 - 2017
Director, Client Offers & Marketing Solutions at CIBC

Education

Bachelor of Science (B. Sc.) from McMaster University

More Information

Social Presence :

Prographics :

Exp : 32 Location : Oakville, Ontario, Canada Job Level : Mid-senior Designation : Fractional Head of Marketing Technology & Data Strategy at Quantum Data Science
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Insights For Selling To Andrew

During A Call Or A Meeting

DO's

  • Build a trustworthy relationship while keeping the product center-stage
  • Give them control of the sales process
  • Showcase existing customers and use case-studies to grab their attention

DONT's

  • Don’t force involvement of other stakeholders unless it is critical
  • Avoid unnecessary negativity or slowness
  • Don't make any commitments that you might not be able to fulfill

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Andrew is

  • Relationship and product conviction matter equally, followed by a sense of achievement.
  • Will you ever get a clear answer from Andrew

  • If they are not convinced, they will say no though in a friendly way.

Insights For Deal Planning

    How fast (or slow) will Andrew move?

  • If you earn their trust and they develop faith in the product, they can make decisions quickly.
  • Can Andrew take some risk or not?

  • If necessary, they will be ready to take risks.

You And Andrew

Personality Compatibility


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