Andrew Bradford

Energizer
DISC Type : I

President & CEO at Santa Rosa Symphony

Redwood City, California, United States

Overview

J. Andrew Bradford is a seasoned arts administrator, currently leading the Santa Rosa Symphony as President & CEO. His career includes executive director roles at the Los Angeles Childrens Chorus and San Francisco Girls Chorus, where he consistently achieved significant growth in enrollment and budget surpluses. He is a trained cellist with degrees from the New England Conservatory and University of Michigan.

Andrew resides in Santa Rosa with his wife, MyungJu Yeo, who is the principal flute for two symphonies, and their daughter, Saemi. His community involvement includes participation with the local Rotary Club, reflecting a deep commitment to the arts and his local community. He is also a graduate of the Kennedy Centers prestigious Arts Management Fellowship program.

He has co-authored a publication on the neuroscience of music, titled "Music to Your Brain: Background Music Changes Are Processed First, Reducing Ad Message Recall. "

Personality Overview

Enthusiastic

Informal

Believer

They are people oriented, friendly and like creating new connections.  Unlike C or D types, they are vocal with their opinions but not so much with their questions. They excel at seeing the bigger picture, and the long-term impact of their decisions.

Topics They Care About

Arts Administration
Has over a decade of executive leadership experience at major musical institutions, including symphonies and youth choruses, focusing on fundraising, marketing, and operations.
Youth Music Education
Demonstrated a strong commitment to youth programs by leading both the Los Angeles Children's Chorus and the San Francisco Girls Chorus to record enrollment and a GRAMMY Award.
Community Engagement
His work emphasizes building community connections around the orchestra, and he is an active member of the Rotary Club of Santa Rosa.

Media Appearances

Santa Rosa Symphony Announces a New President and CEO J. Andrew Bradford. Featured in Santa Rosa Metro Chamber (Blog)

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Santa Rosa Symphony names new CEO. Featured in The Press Democrat

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J. Andrew Bradford. Featured in Santa Rosa Symphony

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Work History

2023
President & CEO at Santa Rosa Symphony
2020 - 2023
Executive Director at Los Angeles Children's Chorus
2017 - 2020
Executive Director at San Francisco Girls Chorus
2016 - 2020
Board of Directors at CALIFORNIA MUSIC CENTER
2016 - 2017
Director of Development at Music@Menlo

Education

M.M. from University of Michigan
B.M. from New England Conservatory of Music

More Information

Social Presence :

Prographics :

Exp : 18 Location : Redwood City, California, United States Job Level : Leadership Designation : President & CEO at Santa Rosa Symphony
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Insights For Selling To Andrew

During A Call Or A Meeting

DO's

  • Share some stories about how you you have helped people in similar positions succeed
  • Use adjectives like ‘amazing’, ‘coolest’, ‘unbelievable’ etc.
  • Invite them for a lunch or a drink/coffee

DONT's

  • Avoid cutting into their flow
  • Avoid ifs and buts, don’t talk too much about the risks etc.
  • Don’t assume a yes just because they have not said no

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Andrew is

  • Relationship and trust can be vital with them, sometimes more than anything else.
  • Will you ever get a clear answer from Andrew

  • They are unlikely to say no directly, you have to make that decision yourself.

Insights For Deal Planning

    How fast (or slow) will Andrew move?

  • They are not the fastest decision makers, their friendly approach can give false positive signals.
  • Can Andrew take some risk or not?

  • They may take certain risks that they deem unlikely of personal repercussions.

You And Andrew

Personality Compatibility


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