Andrew Gaffney

Go-getter
DISC Type : d

Investor/Advisor at Targeted Audience Media

Hasbrouck Heights, New Jersey, United States

Overview

Andrew Gaffney is the Founder and Editorial Director of the B2B Marketing Exchange, with deep expertise in custom content creation, lead generation, and demand nurturing. An alumnus of Emerson College, he is passionate about developing programs that position companies as thought leaders. Colleagues describe him as a subject matter expert with a deep understanding of B2B marketing.

He developed the B2B Marketing Exchange from an idea on a napkin to a premier event for marketing professionals seeking actionable ideas.

Personality Overview

Direct & Candid

Fast-Paced

Self-Confident

They care equally about the product and its potential impact.  They focus on objectivity in a pitch and pay little attention to bells and whistles. They can be nudged to make faster decisions by offering what they value.

Topics They Care About

B2B Content Strategy
He specializes in creating custom content like ebooks and webinars that address prospect pain points and map to specific buyer stages.
Demand Generation
As Publisher of Demand Gen Report and founder of B2B Marketing Exchange, his career has focused on lead generation and nurturing strategies.
Account-Based Marketing
He frequently discusses ABM strategies and has incorporated ABM principles into his own events to ensure a targeted and relevant audience.

Media Appearances

Andrew has no verified media appearances

Work History

5-2024
Investor/Advisor at Targeted Audience Media
2-2017 - 5-2024
Content Director at B2B Marketing Exchange
4-2010 - 5-2024
Content Director at Content4Demand
5-2009 - 5-2024
Publisher at Demand Gen Report
5-2007 - 5-2024
Editorial Director, Publisher at Retail TouchPoints

Education

1985 - 1986
English from Emerson College
1980 - 1985
Education details unavailable from Rutherford High School

More Information

Social Presence :

Prographics :

Exp : N/A Location : Hasbrouck Heights, New Jersey, United States Job Level : N/A Designation : Investor/Advisor at Targeted Audience Media
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Insights For Selling To Andrew

During A Call Or A Meeting

DO's

  • Be crisp while making the pitch
  • Make sure that you you respond to any queries from them quickly
  • Ask them questions confidently while doing discovery, don’t be apologetic

DONT's

  • Avoid long winding pitches, stay objective
  • Refrain from asking too many questions
  • Avoid repeating yourself or making generalizations

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Andrew is

  • Belief in the product plays an important role, followed by objective proof and testimonials.
  • Will you ever get a clear answer from Andrew

  • They may hesitate slightly, but if they are not convinced, they will say no.

Insights For Deal Planning

    How fast (or slow) will Andrew move?

  • Their decision making speed is somewhere in the middle.
  • Can Andrew take some risk or not?

  • They can take risks only after they have analyzed the advantages and disadvantages.

You And Andrew

Personality Compatibility


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