Andrew Gretton

Observer
DISC Type : ci

Chief Technology Officer at Dotdigital

Newick, England, United Kingdom

Overview

Andrew Gretton is the Chief Technology Officer at Dotdigital, where he has advanced from a Software Engineer role over many years. He leads the companys core technology teams, focusing on building and scaling their customer engagement platform. People he has worked with describe him as exceptionally bright, talented, and dependable.

Andrews passion for technology began long before his professional career. He recalls building his first website using Perl around the year 2000, creating a visitor counter from a tutorial. This early start highlights a deep-seated enthusiasm for web development and technology that has defined his career path.

He built his first website, complete with a visitor counter he coded himself, back in 2000.

Personality Overview

Value Driven

Curious

Example Seeker

They can sound friendly and charming but can quickly change gears to become inquisitive and probing.  They often ask many questions and rely heavily on information and documentation. They are generally good communicators and can be hard to convince.

Topics They Care About

Scaling Tech Teams
He is responsible for Dotdigital's global technology teams, guiding their growth and helping them scale the platform's capabilities to serve over 4, 000 brands.
Platform Architecture
His role centers on the core technology of the Dotdigital platform, ensuring it supports a sophisticated, market-leading roadmap for customer engagement.
AI in Martech
As a leader in customer engagement technology, he is focused on leveraging AI to automate intelligent messages and surface powerful insights for marketers.

Media Appearances

Andrew has no verified media appearances

Work History

10-2025
Chief Technology Officer at Dotdigital
8-2018 - 10-2025
Software Engineering Director at Dotdigital
11-2014 - 8-2018
Head of Development at Dotdigital
2-2012 - 10-2014
Development Lead at Dotdigital
11-2006 - 3-2012
Software Engineer at Dotdigital

Education

1999 - 2002
Computer Science from University of Sussex
1986 - 1998
Education details unavailable from Edinburgh Rudolf Steiner School

More Information

Social Presence :

Prographics :

Exp : 21 Location : Newick, England, United Kingdom Job Level : Leadership Designation : Chief Technology Officer at Dotdigital
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Insights For Selling To Andrew

During A Call Or A Meeting

DO's

  • Use phrases like ‘clear proof that’, ‘data shows’ etc.
  • Help them understand the risk aspect fully while inspiring confidence
  • Persuade objectively how your product will help them achieve their goals

DONT's

  • Avoid making offhand commitments
  • Don’t rely excessively on your relationship with them to win the deal
  • Don’t brush off any concerns, take all questions seriously

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Andrew is

  • Clear proof of product value matters to them, followed by others' testimonials and rapport.
  • Will you ever get a clear answer from Andrew

  • They are practical and friendly, don't expect a clear-cut response often.

Insights For Deal Planning

    How fast (or slow) will Andrew move?

  • They like to perform full analysis and can take time to make any decision.
  • Can Andrew take some risk or not?

  • They systematically evaluate all decisions and are unlikely to take many risks.

You And Andrew

Personality Compatibility


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