Andrew Guest

Examiner
DISC Type : sc

Senior Manager - Media Business Development at Liverpool Football Club

Greater Liverpool Area, United Kingdom

Overview

Andrew Guest is a Senior Manager in Media Business Development at Liverpool FC, leveraging a unique background that combines legal training with a specialized MBA in Football Industries. He focuses on expanding the clubs global media footprint through strategic partnerships and innovative digital platforms, particularly across Asian territories.

Andrews career is defined by his passion for the commercial side of global football. His progression from a legal advisor to media roles at both Manchester United and Liverpool FC, along with his interests in major outlets like ESPN, showcases a deep commitment to the sports media industry.

He has worked for two of the worlds most prominent rival football clubs, starting as a Research Analyst at Manchester United before moving to Liverpool FC.

Personality Overview

Overcautious

Unexpressive

Tough To Convince

The only way to convince them is by showing them examples and ample proof.  They are heavily focused on quality and prefer doing things the right way, even if it takes time. They tend to have clarity about their needs and constraints, and are unlikely to over-promise.

Topics They Care About

International Media Growth
He drives the launch of new international media offerings, including a recent partnership on China's bilibili platform and a pay-per-view broadcast for fans in Thailand.
Digital Fan Engagement
Focuses on utilizing new platforms and technologies, like Facebook PPV, to bring international fans closer to the action in innovative ways.
Sports Media Partnerships
He is involved in developing content-focused partnerships with media companies, such as Lorton Entertainment, to enhance the club's media offerings.

Media Appearances

Andrew has no verified media appearances

Work History

4-2023
Senior Manager - Media Business Development at Liverpool Football Club
7-2017
International Development Manager - Media at Liverpool Football Club
8-2015
International Development Co-Ordinator at Liverpool Football Club
4-2015 - 8-2015
Research Analyst at Manchester United
4-2011 - 8-2014
Legal Advisor at RSA

Education

2013 - 2015
Master of Business Administration (MBA) from University of Liverpool
2008 - 2009
Legal Practice Course from University of Law (Chester)

More Information

Social Presence :

Prographics :

Exp : 16 Location : Greater Liverpool Area, United Kingdom Job Level : Middle Designation : Senior Manager - Media Business Development at Liverpool Football Club
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Insights For Selling To Andrew

During A Call Or A Meeting

DO's

  • Expect them to be vague in response to your questions, ask firmly and pointedly
  • Ask them which other stakeholders would be important for this purchase decision
  • First of all, focus on building their confidence by sharing examples, case studies etc.

DONT's

  • Don't push them too hard to make fast decisions, give them time
  • Don't rely on relationship building even if they act pleasantly
  • Don't be very accepting if that is your natural style, stay firm

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Andrew is

  • Proof of usage by others in the industry, case studies showing ROI are likely to work the best with them.
  • Will you ever get a clear answer from Andrew

  • They don’t say no often, they push out the decisions or keep going around in circles.

Insights For Deal Planning

    How fast (or slow) will Andrew move?

  • They are some of the slowest movers and take their time reaching decisions.
  • Can Andrew take some risk or not?

  • They have very low acceptance of risk even if they do not say it directly.

You And Andrew

Personality Compatibility


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