Andrew Macfarlane

Inspirer
DISC Type : id

Senior Copywriter & Content Strategist at Iconic Media

Malmesbury, Western Cape, South Africa

Overview

Andrew has no verified overview

Personality Overview

Generous

Charming & Persuasive

Confident & Optimistic

They don’t mind taking a stand if they believe in something.  They measure a product on its merit but can be influenced by strong testimonials. They usually prefer to drive the conversation.

Topics They Care About

Andrew has no verified topics they care about

Media Appearances

Andrew has no verified media appearances

Work History

2-2017 - 1-2018
Senior Copywriter & Content Strategist at Iconic Media
11-2016
Writer at Andrew Thomas Macfarlane
1-2015 - 10-2016
Account Manager at Irvine Partners
4-2014 - 12-2014
Copywriter at World Wide Creative
8-2011 - 4-2014
Freelance Copywriter at Singh&Sons

Education

2007 - 2009
Copywriting from Red & Yellow Creative School of Business
2020 - 2020
Diploma in Graphic Design from Shaw Academy Online

More Information

Social Presence :

Prographics :

Exp : 7 Location : Malmesbury, Western Cape, South Africa Job Level : N/A Designation : Senior Copywriter & Content Strategist at Iconic Media
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Insights For Selling To Andrew

During A Call Or A Meeting

DO's

  • Keep your pitch focused on the impact but insert some anecdotes into it
  • Look like someone who is on top of their game
  • Acknowledge their status and position during the conversation

DONT's

  • Don’t be very informal even if they are being so themselves
  • Avoid focusing only on the product or its ROI, keep building trust subtly
  • Don’t be too verbose or overly friendly; a little bit, however, is fine

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Andrew is

  • Belief in the value of the product, relationship and a sense of accomplishment matter the most.
  • Will you ever get a clear answer from Andrew

  • They are not shy of saying no if they do not develop trust in your product.

Insights For Deal Planning

    How fast (or slow) will Andrew move?

  • If they develop confidence in your product and you, then they can make fast decisions.
  • Can Andrew take some risk or not?

  • If necessary, they have the ability to take risky decisions.

You And Andrew

Personality Compatibility


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