Andrew McGilvray

Energizer
DISC Type : I

Guerilla Business Consultant at Copywriter Collective

Eindhoven, North Brabant, Netherlands

Overview

Andrew is a marketing communications professional with over 30 years of B2B agency experience, specializing in strategic commercial input for international clients. People he has worked with often describe him as reliable, creative, and organized with a no-nonsense attitude. He earned a Bachelor of Science from Edinburgh Napier University.

His professional focus is complemented by a unique academic background in physics and mathematics. This analytical foundation provides a different perspective on his marketing and project management endeavors, blending quantitative insights with creative communication strategies to achieve client goals across various sectors like digital media and events.

He has branded himself as a "Guerilla Influencer™, " focusing on activating new win-win relationships for businesses.

Personality Overview

Imaginative

Big Picture Person

Full Of Energy

They are always positive and upbeat, so take their promises with a pinch of salt.  They are not always early adopters but can be pursuaded by leveraging strong relationships. Unlike C or D types, they are vocal with their opinions but not so much with their questions.

Topics They Care About

Guerilla Marketing
He has trademarked the term "Guerilla Influencer™" and focuses on unconventional, high-impact marketing and sales strategies for business development.
B2B Agency Growth
His career at firms like Copywriter Collective and Dark Grey centers on business acquisition, development, and enhancing client marketing strategies for B2B agencies.
International Project Management
His experience at Centigrade and other roles involves managing complex projects, resources, and purchasing for a diverse portfolio of international clients.

Media Appearances

Andrew has no verified media appearances

Work History

2-2026
Guerilla Business Consultant at Copywriter Collective
10-2025
Guerilla Influencer at Thinkandhu
8-2020 - 9-2025
Senior Project Manager at Dark Grey
12-2007 - 8-2020
Senior Project Manager at Centigrade
8-1999 - 11-2007
Interactive Marketing Consultant at Hunterskil Howard

Education

1994 - 1995
BAC +4 from Université de Toulon
9-1988 - 3-1993
Bachelor of Science - BS from Edinburgh Napier University

More Information

Social Presence :

Prographics :

Exp : 32 Location : Eindhoven, North Brabant, Netherlands Job Level : Senior Designation : Guerilla Business Consultant at Copywriter Collective
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Insights For Selling To Andrew

During A Call Or A Meeting

DO's

  • Use phrases like ‘people will love’, ‘massive impact’ etc.
  • Be friendly and entertaining in your conversation
  • Talk anecdotally about the customer experience that your product offers

DONT's

  • Don’t push them to make a decision too fast, let them get comfortable first
  • Avoid overloading them with too much detail
  • Don’t be too formal, focus on building comfort and trust

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Andrew is

  • Relationship and rapport can play an important role, sometimes more than the other factors.
  • Will you ever get a clear answer from Andrew

  • They will probably never say no directly, you have to make that decision yourself.

Insights For Deal Planning

    How fast (or slow) will Andrew move?

  • They are not the quickest decision makers, their friendly attitude could be misleading.
  • Can Andrew take some risk or not?

  • They may take certain risks that they deem unlikely of personal repercussions.

You And Andrew

Personality Compatibility


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