Andrew Richardson

Doer
DISC Type : ds

CEO, Founder at Troocost.com

Newcastle Upon Tyne, England, United Kingdom

Overview

Andrew Richardson is the CEO and founder of Troo, an energy consultancy he established to bring transparency to the commercial energy sector. A Durham University graduate with an MBA, he previously scaled Utilitywise from a startup to a £70M business and has executed two successful AIM listings. People who have worked with him describe him as approachable and a genuine inspiration.

Andrew is focused on transforming the energy market through better service and data-driven insights. Recently, he has been involved with the Bank of England, attending informative updates with governor Andrew Bailey, indicating a keen interest in the broader economic landscape as it relates to his industry.

He was recognized in the Sunday Times Maserati 100, an award celebrating the UKs most innovative entrepreneurs.

Personality Overview

Deliberate Doer

Risk-Accepting

Fast-paced

They exhibit a rare combination of being result-oriented but patient at the same time.  They might take some time to make their mind up but once they do, they don't change it easily. Reading between the lines and seeing beyond your words comes naturally to them.

Topics They Care About

Business Transparency
He founded Troo on the principle of disclosing every penny of commission, believing transparency and profitability are not mutually exclusive.
Scaling Businesses
As Deputy CEO and CFO of Utilitywise, he was instrumental in scaling the company from a startup to a £70M turnover with over 1,300 employees.
Data-Driven Strategy
His current focus is on transitioning Troo to use data and AI to enhance customer insights and drive smarter, faster decision-making.

Media Appearances

Andrew has no verified media appearances

Work History

7-2017
CEO, Founder at Troocost.com
6-2009 - 8-2016
CFO & CEO at Utilitywise PLC
7-2007 - 5-2009
CFO at Crawshaw Group PLC
5-2004 - 6-2007
CFO at The Tom Group of Companies Ltd
11-1998 - 5-2003
Financial Director at Spark Response Ltd

Education

FCCA / MBA & BA (HONS) from Durham University

More Information

Social Presence :

Prographics :

Exp : 25 Location : Newcastle Upon Tyne, England, United Kingdom Job Level : Leadership Designation : CEO, Founder at Troocost.com
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Insights For Selling To Andrew

During A Call Or A Meeting

DO's

  • Let them know of potential risks but suggest mitigation methods alongside
  • Stick to your standard pitch and qualifying script, don't try to wing it
  • Focus on the results that your product produces, expect some strategic questions in return

DONT's

  • Don't take their patience for granted, avoid long-winding sermons
  • Avoid putting conscious effort into relationship-building
  • Don't focus too much on mutual contacts or bother about other stakeholders, focus on them

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Andrew is

  • Strong proof of impact and their conviction will matter the most, but they wouldn't want to act unilaterally either
  • Will you ever get a clear answer from Andrew

  • They will say no if they are not convinced but you will have to prompt them.

Insights For Deal Planning

    How fast (or slow) will Andrew move?

  • They will want to understand things well but can move fast once they have a clear picture.
  • Can Andrew take some risk or not?

  • They have good risk tolerance but are likely to think it through once or twice.

You And Andrew

Personality Compatibility


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