Andrew Roberts

Initiator
DISC Type : Di

Managing Partner at LIME Group

London, England, United Kingdom

Overview

Andrew Roberts is a customer-centric leader and Managing Partner at LIME Group, focused on enhancing business growth and efficiency. With an MBA from Kingston University, he uses a structured blueprint built around productivity, growth, and culture to help leadership teams achieve sustainable commercial outcomes and strategic transformation.

He champions "net revenue per head" as a key diagnostic metric. He believes this simple figure reveals more about true value-creation and organizational learning than traditional measures like EBITDA multiples or margin expansion alone.

Personality Overview

Impact-Oriented

Conviction Driven

Friendly Challenger

They usually prefer to drive the conversation.  They respond well to objective pitches but also attach some value to relationships. They measure a product on its merit but can be influenced by strong testimonials.

Topics They Care About

Value Creation
He frequently writes about measuring true value, advocating for "net revenue per head" over traditional metrics like EBITDA multiples to gauge organizational health.
Growth Blueprints
He uses a structured, four-pillar operating blueprint (Productivity, Efficiency, Growth, Culture) to drive commercial performance and create sustainable strategic development for businesses.
Affiliate Marketing
As Interim CEO of intent. ly, he focused on consumer conversion optimization in the affiliate space and promoted attendance at industry events like Awin's ThinkTank.

Media Appearances

Andrew has no verified media appearances

Work History

9-2017
Managing Partner at LIME Group
2-2024 - 12-2024
Group Transformation Director at Capita
7-2022 - 12-2023
Interim Chief Executive Officer & Board Advisor at intent.ly
11-2021 - 6-2023
Chief Executive Officer at SGFE
3-2018 - 4-2020
Commercial Director Europe at Glanbia Performance Nutrition (GPN)

Education

1997 - 1999
MBA from Kingston University
Education details unavailable from Wolfreton School

More Information

Social Presence :

Prographics :

Exp : 5 Location : London, England, United Kingdom Job Level : N/A Designation : Managing Partner at LIME Group
URL has been copied!

Insights For Selling To Andrew

During A Call Or A Meeting

DO's

  • Acknowledge their status and position during the conversation
  • Look like someone who is on top of their game
  • Focus on the big picture and the strategic value of your product

DONT's

  • Don’t be too verbose or overly friendly; a little bit, however, is fine
  • Don’t keep repeating the same information, it could make them impatient
  • Avoid focusing only on the product or its ROI, keep building trust subtly

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Andrew is

  • Product value plays a big role, followed by relationship and a sense of achievement.
  • Will you ever get a clear answer from Andrew

  • If they do not firmly believe in you, they will refuse without hesitation.

Insights For Deal Planning

    How fast (or slow) will Andrew move?

  • If they develop confidence in your product and you, then they can make fast decisions.
  • Can Andrew take some risk or not?

  • If necessary, they have the ability to take risky decisions.

You And Andrew

Personality Compatibility


More Profiles

Discover additional public profiles from our index.

Search more profiles

Looking for someone else? Search here for anyone.

Or visit Humantic AI to know more.