Andrew is the Global Marketing Director at Capco, with over 15 years of experience in financial services and health. He oversees regional and digital marketing, specializing in delivering global go-to-market strategies that drive business value. He holds a degree in Public Relations from Leeds Beckett University.
He has expressed concerns about the evolution of social media platforms, particularly the rise of AI-generated content designed to manipulate algorithms. He advocates for platforms to return to their roots of being genuinely "social" and fostering authentic connection.
He recalls starting his Capco career creating memes on PowerPoint, a sharp contrast to the complex, multi-continental campaigns he launches today.
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