Andrew Shaw

Questioner
DISC Type : c

Special Project Ops at 1DS Collective

East York, Ontario, Canada

Overview

Andrew is a digital advertising expert with over 25 years of experience specializing in paid media and customer acquisition. A Niagara College graduate with multiple platform certifications, colleagues describe him as dedicated, enthusiastic, and results-oriented. He currently provides his expertise through various consulting and agency leadership roles.

Outside of work, Andrew is a passionate karaoke singer who produces and stars in his own music videos, which he shares online. He is also a co-founder of The Mobs Press, a media outlet that is dedicated to covering and promoting local arts, comedy, and culture.

Andrew is a self-proclaimed "Karaoke Hero" and was previously a full delegate to the United Nations World Summit of Young Entrepreneurs.

Personality Overview

Value Seeker

Not Easily Convinced

Cautious & Analytical

It is quite likely of them to ask for pricing or other concessions.  While they don't hesitate to ask questions, they are generally risk-averse and tend to be late adopters. They prefer to fully evaluate every situation.

Topics They Care About

Paid Media Campaigns
With 25+ years of experience, he builds and optimizes paid media campaigns on platforms like Google, TikTok, and Facebook to drive customer acquisition for clients.
Digital Advertising
As a consultant for creative agencies, he manages campaign operations and implements high-performance online marketing strategies for a range of clients.
Entrepreneurship
A multi-time co-founder and former 'Entrepreneur of the Year' finalist, he has a long history of building his own consulting practices and media companies.

Media Appearances

Andrew has no verified media appearances

Work History

7-2025
Special Project Ops at 1DS Collective
5-2020
Head of Paid Media at Razorbraille Creative Inc
6-2013
Co-Founder & Partner at The Mob's Press
5-2001
President, Co-Founder at Twenty One Ton Inc.
1-2024 - 4-2024
Head of Growth at HubKonnect

Education

1992 - 1992
United Nations Full Delegate from UN Summit of Young Entrepreneurs
1991 - 1992
Diploma from Niagara College - School of Business

More Information

Social Presence :

Prographics :

Exp : 23 Location : East York, Ontario, Canada Job Level : Mid-senior Designation : Special Project Ops at 1DS Collective
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Insights For Selling To Andrew

During A Call Or A Meeting

DO's

  • Emphasize on objective proof of ROI, help them do a thorough evaluation
  • Tell them that you will come back if you don’t have a good answer for a question
  • Keep some extra margin in hand as they will likely negotiate the pricing

DONT's

  • Don’t depend too much on anecdotal evidence, it reduces their confidence
  • Avoid phrases like ‘do not worry about’, ‘no one compares to’ etc.
  • Don’t overhype the product/pitch, keep it measured

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Andrew is

  • Ensuring that the product delivers ROI, cost-effective pricing and process compliance are very important for them.
  • Will you ever get a clear answer from Andrew

  • It doesn’t come naturally to them but they can say no if they are not convinced.

Insights For Deal Planning

    How fast (or slow) will Andrew move?

  • If they have the information that they need, they can move fast at making their decisions.
  • Can Andrew take some risk or not?

  • If they believe that they have analyzed the situation well, they can take a little risk.

You And Andrew

Personality Compatibility


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