Andrew Tracey

Observer
DISC Type : ic

Sales & Marketing Director at Hyundai Motor UK

Leatherhead, England, United Kingdom

Overview

Andrew Tracey is a highly experienced automotive executive with over 20 years in the industry, currently serving as the Sales & Marketing Director at Hyundai Motor UK. His career includes leadership roles at major brands like Alfa Romeo, Jeep, and SEAT. He holds a Bachelor of Science from Swansea University.

Outside of his executive roles, Andrew has a clear passion for high-performance vehicles, celebrating brand achievements with enthusiasm. His interests also suggest a focus on technology and digital media, following companies like Google and Electronic Arts, a major player in the video game industry.

Under his leadership, the Alfa Romeo Giulia Quadrifoglio was named What Car? Performance Car of the Year for three consecutive years.

Personality Overview

Example Seeker

Value Driven

Curious

They are likely to ask many questions and look heavily for supporting information.  They can sound friendly and charming but can quickly change gears to become inquisitive and probing. They are generally good communicators and can be hard to convince.

Topics They Care About

Automotive Brand Strategy
He has a proven track record of leading sales and marketing for prominent automotive brands like Hyundai, Alfa Romeo, Jeep, and SEAT.
Performance Vehicles
Showed significant pride in the Alfa Romeo Giulia Quadrifoglio winning a major performance car award for three years in a row while he was a director for the brand.
EV Market Transition
As a director at Hyundai, a leader in electric vehicles, he is at the forefront of the industry's shift towards sustainable mobility. [Predicted]

Media Appearances

Executive appointments at Hyundai Motor UK. Featured in Fleet World

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Hyundai Motor UK appoints new sales and product planning directors. Featured in AM Online

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Work History

1-2024
Sales & Marketing Director at Hyundai Motor UK
3-2020 - 1-2024
Sales Director at Hyundai Motor UK
8-2018 - 3-2020
Marketing & Brand Strategy Director Alfa Romeo & Jeep at FCA Fiat Chrysler Automobiles
5-2017 - 8-2018
Sales & Marketing Director Alfa Romeo & Jeep at FCA Fiat Chrysler Automobiles
10-2015 - 5-2017
Marketing Director at SEAT UK

Education

1998 - 2001
Bachelor of Science (BSc) from Swansea University / Prifysgol Abertawe

More Information

Social Presence :

Prographics :

Exp : 23 Location : Leatherhead, England, United Kingdom Job Level : Mid-senior Designation : Sales & Marketing Director at Hyundai Motor UK
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Insights For Selling To Andrew

During A Call Or A Meeting

DO's

  • Be prepared for a lot of questions, answer them objectively
  • Use phrases like ‘clear proof that’, ‘data shows’ etc.
  • Focus on immediate action-items rather than the larger goals

DONT's

  • Avoid making offhand commitments
  • Don’t be too objective but make sure to pad your storytelling with data points
  • Don’t brush off any concerns, take all questions seriously

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Andrew is

  • Proven value, strong testimonials are important to them, relationships will have some weightage.
  • Will you ever get a clear answer from Andrew

  • They are practical and friendly, don't expect a clear-cut response often.

Insights For Deal Planning

    How fast (or slow) will Andrew move?

  • They like to perform full analysis and can take time to make any decision.
  • Can Andrew take some risk or not?

  • They evaluate their decisions systematically and are less likely to take risks.

You And Andrew

Personality Compatibility


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