Andrew Wells in

Andrew Wells

Energizer · DISC type I
Head of Ecommerce at Smiffys
📍 Pudsey, England, United Kingdom

Andrew Wells is the Head of eCommerce at Smiffys, bringing over a decade of experience in B2B and B2C sales platforms. A Master of Engineering from the University of Leeds, he possesses deep technical skills in Magento, Shopify, PPC, and SEO, driving the companys digital growth.

His early career as a ski technician and manager at a mountain adventure store indicates a passion for outdoor activities, particularly winter sports. This hands-on experience in specialized retail provides a unique foundation to his current leadership role in the eCommerce space.

He began his career providing technical ski and boot fittings before transitioning into the eCommerce industry.

Read the full overview →
Experience
13 Years
Current Role
Head of Ecommerce
Job Level
Mid-senior
Location
Pudsey, England, United Kingdom
Personality Overview

How Andrew shows up

Informal
Enthusiastic
Big Picture Person

They are really good at seeing what the long-term impacts of their decisions could be. They are friendly, approachable and love to make new connections. They are always positive and upbeat, so take their promises with a pinch of salt.

Priorities

Topics Andrew cares about

eCommerce Platforms
Has over 10 years of hands-on experience with Magento 1 & 2, Shopify, and WordPress. He has publicly reviewed Magento extensions, highlighting his long-term technical expertise.
Digital Growth
His background covers the full spectrum of digital marketing, including PPC, SEO, and Conversion Rate Optimization (CRO), indicating a strong focus on driving online performance.
+4 more topics Login to view topics
Career

Work history

10-2024
Head of Ecommerce
Smiffys
7-2021 - 10-2024
Senior Ecommerce Manager
Smiffys
5-2019 - 1-2022
Ecommerce Manager
Smiffys
10-2010 - 4-2013
Retail Manager
Severn Sports Mountain Adventures
11-2007 - 10-2010
Retail Assistant / Ski Technician
Severn Sports Mountain Adventures
In the press

Media appearances

No media yetWe could not find public media appearances for this person.
Education
2004 - 2006
Master of Engineering - MEng
University of Leeds
Social presence
in
Behavioral profile

DISC profile (public)

I

Influence (I)

Influence (I) reflects the degree to which a person prefers to work by influencing or persuading others. Those scoring high tend to be people oriented, motivated by social recognition and building relationships.

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