Andrew Wells

Energizer
DISC Type : I

Head of Ecommerce at Smiffys

Pudsey, England, United Kingdom

Overview

Andrew Wells is the Head of eCommerce at Smiffys, bringing over a decade of experience in B2B and B2C sales platforms. A Master of Engineering from the University of Leeds, he possesses deep technical skills in Magento, Shopify, PPC, and SEO, driving the companys digital growth.

His early career as a ski technician and manager at a mountain adventure store indicates a passion for outdoor activities, particularly winter sports. This hands-on experience in specialized retail provides a unique foundation to his current leadership role in the eCommerce space.

He began his career providing technical ski and boot fittings before transitioning into the eCommerce industry.

Personality Overview

Informal

Enthusiastic

Big Picture Person

They are really good at seeing what the long-term impacts of their decisions could be.  They are friendly, approachable and love to make new connections. They are always positive and upbeat, so take their promises with a pinch of salt.

Topics They Care About

eCommerce Platforms
Has over 10 years of hands-on experience with Magento 1 & 2, Shopify, and WordPress. He has publicly reviewed Magento extensions, highlighting his long-term technical expertise.
Digital Growth
His background covers the full spectrum of digital marketing, including PPC, SEO, and Conversion Rate Optimization (CRO), indicating a strong focus on driving online performance.
Outdoor Sports
His previous roles as a Ski Technician and Retail Manager for a mountain adventure company suggest a personal interest in skiing and the outdoor retail industry.

Media Appearances

Andrew has no verified media appearances

Work History

10-2024
Head of Ecommerce at Smiffys
7-2021 - 10-2024
Senior Ecommerce Manager at Smiffys
5-2019 - 1-2022
Ecommerce Manager at Smiffys
10-2010 - 4-2013
Retail Manager at Severn Sports Mountain Adventures
11-2007 - 10-2010
Retail Assistant / Ski Technician at Severn Sports Mountain Adventures

Education

2004 - 2006
Master of Engineering - MEng from University of Leeds

More Information

Social Presence :

Prographics :

Exp : 13 Location : Pudsey, England, United Kingdom Job Level : Mid-senior Designation : Head of Ecommerce at Smiffys
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Insights For Selling To Andrew

During A Call Or A Meeting

DO's

  • Talk about their team and how your product will help them do things better and easier
  • Do some small talk, ask them how things are going on their side
  • Speak enthusiastically with energy, maintain a clear and confident tone

DONT's

  • Avoid ifs and buts, don’t talk too much about the risks etc.
  • Avoid cutting into their flow
  • Avoid overloading them with too much detail

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Andrew is

  • Relationship and rapport can play an important role, sometimes more than the other factors.
  • Will you ever get a clear answer from Andrew

  • They will probably never say no directly, you have to make that decision yourself.

Insights For Deal Planning

    How fast (or slow) will Andrew move?

  • They are not the quickest decision makers, their friendly attitude could be misleading.
  • Can Andrew take some risk or not?

  • They can take certain risks that are unlikely to have personal consequences.

You And Andrew

Personality Compatibility


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