Andrew Wells
Login to view DISC.Andrew Wells is the Head of eCommerce at Smiffys, bringing over a decade of experience in B2B and B2C sales platforms. A Master of Engineering from the University of Leeds, he possesses deep technical skills in Magento, Shopify, PPC, and SEO, driving the companys digital growth.
His early career as a ski technician and manager at a mountain adventure store indicates a passion for outdoor activities, particularly winter sports. This hands-on experience in specialized retail provides a unique foundation to his current leadership role in the eCommerce space.
He began his career providing technical ski and boot fittings before transitioning into the eCommerce industry.
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