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Andrew Wu

Enthusiast · DISC type i
Founder at Nori's Story
📍 New York, New York, United States

Andrew is the founder of Noris Story, a food company focused on innovative sauces. He transitioned into entrepreneurship after a decade-long career in finance, where he was a Vice President at Onex, specializing in private equity and credit investments. He holds a BS in Finance and Economics from Rutgers University.

Outside of work, Andrew is passionate about ocean conservation and serves on the Young Leadership Committee at the Billion Oyster Project. His interests include listening to music, reading about longevity science, enjoying oysters, and cheering for Rutgers basketball. He has fond childhood memories of exploring New Jersey beaches.

He founded his food company based on a first-grade memory of being an outcast for eating seaweed snacks, aiming to challenge food traditions.

Read the full overview →
Experience
10 Years
Current Role
Founder
Job Level
Leadership
Location
New York, New York, United States
Personality Overview

How Andrew shows up

Consensus Focused
Optimistic
Amiable & Agreeable

They are generally friendly, so be careful when relying on their word. Unlike D or C types, they are convinced more by stories and testimonials. They are more about building relationships than just cutting deals.

Priorities

Topics Andrew cares about

Food Entrepreneurship
Left a decade-long career in finance to found Nori's Story, a company creating innovative sauces with sustainable ingredients like sea lettuce.
Ocean Conservation
Actively involved with the Billion Oyster Project's Young Leadership Committee, reflecting a strong personal commitment to marine ecosystem restoration.
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Career

Work history

2025
Founder
Nori's Story
2025
Strategic & Operating Advisor
Pufferfish
2025
Finance Instruction
Training The Street
2021 - 2024
Vice President
Onex
2020 - 2021
Senior Associate
Onex
In the press

Media appearances

No media yetWe could not find public media appearances for this person.
Education
BS
Rutgers University
Education details unavailable
Bridgewater-Raritan High School
Social presence
in
Behavioral profile

DISC profile (public)

i

Influence (I)

Influence (I) reflects the degree to which a person prefers to work by influencing or persuading others. Those scoring high tend to be people oriented, motivated by social recognition and building relationships.

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