Andy Atkinson, MBA

Questioner
DISC Type : c

Vice President, Payment & Digital Strategy at FirstLight Federal Credit Union

El Paso, Texas, United States

Overview

Andy Atkinson is the Vice President of Payment & Digital Strategy at FirstLight Federal Credit Union, where he leads innovation in member-facing financial technology. He holds a Digital Payments Catalyst certification and has overseen projects like implementing conversational AI to enhance the member experience, reflecting his expertise in e-services and digital transformation.

Deeply invested in his community, Andy actively recruits volunteers for various local committee and board positions in El Paso. He also participates in and promotes charitable fundraising events with his FirstLight team, demonstrating a strong commitment to supporting local causes and fostering community engagement outside of his professional role.

He was instrumental in launching "Luna, " a conversational AI bot designed to make the member experience more human.

Personality Overview

Systematic

Not Easily Convinced

Value Seeker

They are more likely than others to negotiate on pricing and terms.  While they don't hesitate to ask questions, they are generally risk-averse and tend to be late adopters. They prefer to do thorough analysis of any situation.

Topics They Care About

Digital Payments
His title and 2024 "Digital Payments Catalyst" certification underscore his professional focus on payment systems and strategy.
AI in Member Service
He led the implementation of a conversational AI bot to improve member experience and make interactions feel more human.
Community Leadership
Actively recruits for volunteer leadership roles, including supervisory and advisory board members, within the El Paso community.

Media Appearances

Andy has no verified media appearances

Work History

1-2024
Vice President, Payment & Digital Strategy at FirstLight Federal Credit Union
2-2020 - 1-2024
Vice President of E-Services at FirstLight Federal Credit Union
6-2015 - 2-2020
Director of Payment Services at FirstLight Federal Credit Union

Education

Master of Business Administration - MBA from University of Phoenix
Bachelor of Business Administration - BBA from The University of Texas at El Paso

More Information

Social Presence :

Prographics :

Exp : 10 Location : El Paso, Texas, United States Job Level : Senior Designation : Vice President, Payment & Digital Strategy at FirstLight Federal Credit Union
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Insights For Selling To Andy

During A Call Or A Meeting

DO's

  • Emphasise more on facts and measurable benefits
  • Tell them that you will come back if you don’t have a good answer for a question
  • Emphasize on objective proof of ROI, help them do a thorough evaluation

DONT's

  • Avoid rushing them, be polite and patient
  • Avoid phrases like ‘do not worry about’, ‘no one compares to’ etc.
  • Don’t depend too much on anecdotal evidence, it reduces their confidence

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Andy is

  • Confidence that the product provides ROI, effective pricing and process adherence matter the most to them.

  • Will you ever get a clear answer from Andy

  • It doesn’t come naturally to them but they can say no if they are not convinced.

Insights For Deal Planning

    How fast (or slow) will Andy move?

  • They can move at a reasonable pace while making their decisions if they have the necessary information.

  • Can Andy take some risk or not?

  • They can take some risk if they are confident that they have analyzed the circumstances well.


You And Andy

Personality Compatibility


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