Andy Batstone

Energizer
DISC Type : I

Account Lead | Head of Sales & Business Development (Key Defence Account ) at Frazer-Nash Consultancy

Bristol, England, United Kingdom

Overview

Andy Batstone is a strategic account leader at Frazer-Nash Consultancy with over 15 years of experience in the defence sector. His career began with more than a decade in military logistics before transitioning to consulting, programme delivery, and sales. He holds an APM Project Management Qualification.

He successfully tripled the value of a key defence consulting account during his tenure as a Delivery Manager at Harmonic Limited.

Personality Overview

Informal

Believer

Full Of Energy

They are really good at seeing what the long-term impacts of their decisions could be.  Unlike C or D types, they are vocal with their opinions but not so much with their questions. They are friendly, approachable and love to make new connections.

Topics They Care About

Defence Account Growth
His current role as Account Lead and Head of Sales at Frazer-Nash Consultancy is focused on strategic sales, campaign planning, and growing key defence accounts.
Complex Programme Delivery
Specializes in P3M alignment and managing complex programmes, holding certifications as an MSP Practitioner and in APM Project Management.
Military Logistics
Has a foundational background with over a decade of experience in military logistics, providing him with a practical, outcome-focused approach.

Media Appearances

Andy has no verified media appearances

Work History

1-2025
Account Lead | Head of Sales & Business Development (Key Defence Account ) at Frazer-Nash Consultancy
1-2024 - 12-2024
Deputy Head of Sales and Business Development (Key Defence Account) at Frazer-Nash Consultancy
1-2023 - 12-2023
Campaign Lead (Key Defence Account) at Frazer-Nash Consultancy
6-2021 - 12-2023
Delivery Manager at Harmonic Limited
9-2020 - 10-2021
Senior Project, Programme & Portfolio Consultant at Harmonic Limited

Education

Education details unavailable from Richard Huish College

More Information

Social Presence :

Prographics :

Exp : 15 Location : Bristol, England, United Kingdom Job Level : Mid-senior Designation : Account Lead | Head of Sales & Business Development (Key Defence Account ) at Frazer-Nash Consultancy
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Insights For Selling To Andy

During A Call Or A Meeting

DO's

  • Talk about their team and how your product will help them do things better and easier
  • Use phrases like ‘people will love’, ‘massive impact’ etc.
  • Share some stories about how you you have helped people in similar positions succeed

DONT's

  • Avoid ifs and buts, don’t talk too much about the risks etc.
  • Don’t assume a yes just because they have not said no
  • Don’t be too formal, focus on building comfort and trust

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Andy is

  • Relationship and rapport can play an important role, sometimes more than the other factors.
  • Will you ever get a clear answer from Andy

  • They will probably never say no directly, you have to make that decision yourself.

Insights For Deal Planning

    How fast (or slow) will Andy move?

  • They are not the quickest decision makers, their friendly attitude could be misleading.
  • Can Andy take some risk or not?

  • They may take certain risks that they deem unlikely of personal repercussions.

You And Andy

Personality Compatibility


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