Andy Birdsell

Enthusiast
DISC Type : i

Advisor at Alphaledger

Taos, New Mexico, United States

Overview

Andy Birdsell is the Head of Tradeweb Direct Technology, bringing 20 years of experience in fixed income markets. He specializes in financial modeling, price discovery, and leveraging technology for trading strategies. He holds Series 7, 63, and 99 licenses and graduated from the University of Wisconsin-Milwaukee.


He serves as an advisor to Alphaledger, showcasing his interest in applying blockchain innovation to traditional financial products.

Personality Overview

Optimistic

Consensus Focused

Amiable & Agreeable

They agree with others often, so exercise caution when relying on their word.  They prefer to build relationships rather than staying totally transactional. Unlike D or C types, they are convinced more by stories and testimonials.

Topics They Care About

Fintech Innovation
As Head of Technology at Tradeweb and a former CTO, he is focused on leveraging cutting-edge technology to optimize financial trading strategies and platforms.
Fixed Income Markets
With two decades of experience, he possesses deep expertise in trading corporate bonds and other fixed income instruments, focusing on price discovery and liquidity.
Blockchain in Finance
His advisory role at Alphaledger indicates a strong interest in the application of blockchain technology to disrupt and improve traditional financial markets.

Media Appearances

Andy has no verified media appearances

Work History

1-2025
Advisor at Alphaledger
7-2019
Head of Tradeweb Direct Technology at Tradeweb
1-2017 - 7-2019
Chief Technology Officer at Incapital
11-2015 - 1-2017
Executive Director, Business Intelligence at Incapital
11-2013 - 11-2015
Vice President, Risk Management at Incapital

Education

2000 - 2004
BA from University Wisconsin Milwaukee

More Information

Social Presence :

Prographics :

Exp : 14 Location : Taos, New Mexico, United States Job Level : Mid-senior Designation : Advisor at Alphaledger
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Insights For Selling To Andy

During A Call Or A Meeting

DO's

  • Compliment them about their personality if you get a chance
  • Ask them how their day is going or exchange some other pleasantries
  • Maintain high, positive energy and convey confidence

DONT's

  • Don't be critical or challenge them openly, they can react defensively
  • Don’t push them for a direct ‘no’, take lack of ‘yes’ as ‘no’ after some time
  • Don’t ask too many questions in one go, weave them into the flow

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Andy is

  • Relationship and rapport are valuable for them, but so is proven product value.
  • Will you ever get a clear answer from Andy

  • They probably won't say no directly.


Insights For Deal Planning

    How fast (or slow) will Andy move?

  • They are not the ones to make fast decisions, even while they stay committed.
  • Can Andy take some risk or not?

  • They can take some low-probability risks if needed.

You And Andy

Personality Compatibility


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