Andy Bruckschloegl

Questioner
DISC Type : c

Business Owner of Site Intelligence at Semrush

Munich, Bavaria, Germany

Overview

Andy Bruckschloegl is a serial entrepreneur, best known for co-founding Ryte (acquired by Semrush) and Bits & Pretzels, Europes leading founders festival. He is the author of the bestselling book "STARTUP! " and draws on his education in Dialogue and Online Marketing.

His entrepreneurial drive began at age 12 selling backpacks on eBay. Today, Andy is passionate about fostering the startup community, dedicating his work to connecting and inspiring the next generation of founders through his festival, book, and community-building efforts.

He co-founded the Bits & Pretzels festival, which has hosted world-renowned speakers including former U. S. President Barack Obama, Jessica Alba, and Arnold Schwarzenegger.

Personality Overview

Price-Sensitive

Not Easily Convinced

Value Seeker

They generally do not appreciate an overfriendly approach and prefer to stay to-the-point.  While they don't hesitate to ask questions, they are generally risk-averse and tend to be late adopters. It is quite likely of them to ask for pricing or other concessions.

Topics They Care About

Startup Ecosystems
Co-founded Bits & Pretzels, Europe's premier founders' festival, with a mission to connect and inspire entrepreneurs, investors, and industry leaders across the continent.
Founder Mentorship
Authored the bestselling book "STARTUP! " which compiles insights from over 200 entrepreneurs to guide and empower the next generation of founders.
Entrepreneurial Journey
Began his career at age 12 selling items on eBay and has since bootstrapped several companies, sharing his 20 years of trial-and-error experience.

Media Appearances

Andy has no verified media appearances

Work History

8-2024
Business Owner of Site Intelligence at Semrush
7-2017
Co-Founder & CEO at Ryte
7-2012 - 6-2017
Co-Founder & Managing Director at Ryte
7-2014
Co-Founder & Host at Bits & Pretzels
1-2018
Co-Founder & Chairman at EPHNY - Social Media Marketing

Education

2011 - 2012
Dialogue- / Online-Marketing Specialist BAW from BAW Bayerische Akademie für Werbung und Marketing e.V.

More Information

Social Presence :

Prographics :

Exp : 13 Location : Munich, Bavaria, Germany Job Level : Leadership Designation : Business Owner of Site Intelligence at Semrush
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Insights For Selling To Andy

During A Call Or A Meeting

DO's

  • Share as much information as possible regarding your product
  • Emphasize on objective proof of ROI, help them do a thorough evaluation
  • Tell them that you will come back if you don’t have a good answer for a question

DONT's

  • Don’t try to be too friendly or informal with them
  • Avoid phrases like ‘do not worry about’, ‘no one compares to’ etc.
  • Don’t depend too much on anecdotal evidence, it reduces their confidence

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Andy is

  • Ensuring that the product delivers ROI, cost-effective pricing and process compliance are very important for them.
  • Will you ever get a clear answer from Andy

  • It doesn’t come naturally to them but they can say no if they are not convinced.

Insights For Deal Planning

    How fast (or slow) will Andy move?

  • If they have the information that they need, they can move fast at making their decisions.
  • Can Andy take some risk or not?

  • If they believe that they have analyzed the situation well, they can take a little risk.

You And Andy

Personality Compatibility


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