Ferenc Boroczky

Activist
DISC Type : Cd

Founder & CEO at ANET360

London, England, United Kingdom

Overview

With over 15 years in design and technology, Ferenc is the Founder and CEO of Another Set of Eyes (anet), a software platform he built from the ground up with his wife, without any external investors. Colleagues describe him as a driven, focused, and amazing innovator, dedicated to solving real problems. He holds a Bachelors degree from The Open University.

Ferenc is a passionate entrepreneur who began his journey running a coffee shop in his native Hungary. He co-founded his current technology company with his wife, demonstrating a deep commitment to building ventures with trusted partners and focusing on lasting impact over short-term gains. His work is inspired by a desire to make a meaningful difference.

Long before founding a tech company, Ferenc owned a two-floor coffee shop in Pápa, Hungary, that regularly hosted live jazz and drumnbass concerts.

Personality Overview

Logical And Quick

Value Conscious

Meticulous

They can be nudged to make faster decisions by offering what they value.  They respond well to confident salespeople. They focus on objectivity in a pitch and pay little attention to bells and whistles.

Topics They Care About

Bootstrapped Entrepreneurship
He proudly built his company, Another Set of Eyes, from scratch with his wife, explicitly without the help of external investors, believing in long-term impact.
Road Safety Innovation
Improving road safety has been a core mission since his company's inception, leading him to develop immersive VR training solutions for professional drivers.
Human-Centered Design
His career is dedicated to creating solutions that offer clarity and help organizations work smarter by focusing on how people learn, adapt, and improve.

Media Appearances

Ferenc has no verified media appearances

Work History

1-2019
Founder & CEO at ANET360
1-2011
Design Consultant/ Founder at FrancisKodak Design Lab
11-2016 - 4-2018
Business designer - advisor to the board at VR-Reel Media
12-2014 - 3-2015
Business Development Manager at KidsCode.org
11-2004 - 6-2006
Owner at Maccabi Cafe

Education

2013 - 2018
Bachelor's degree from The Open University
2011 - 2012
Certificate of Higher Education in Management from Birkbeck, University of London

More Information

Social Presence :

Prographics :

Exp : 14 Location : London, England, United Kingdom Job Level : Leadership Designation : Founder & CEO at ANET360
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Insights For Selling To Ferenc

During A Call Or A Meeting

DO's

  • Ask them questions confidently while doing discovery, don’t be apologetic
  • Refer to testimonials from others in similar positions
  • Highlight the competitive differentiation of your product

DONT's

  • Don’t try to be an alpha salesperson, give them equal space
  • Do not give up if they are not convinced, try again with a different approach
  • Don’t expect them to change their mind quickly if they say no once

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Ferenc is

  • Conviction in the product matters to them, followed by proof points and strong testimonials.
  • Will you ever get a clear answer from Ferenc

  • They may not be very forthcoming, but they will say no if needed.

Insights For Deal Planning

    How fast (or slow) will Ferenc move?

  • They are neither the fastest decision makers nor the slowest.
  • Can Ferenc take some risk or not?

  • They can take risks but after weighing up the pros and cons.

You And Ferenc

Personality Compatibility


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