Andy Coaten

Enthusiast
DISC Type : i

Chief Executive Officer at The Flower Hub

Stamford, England, United Kingdom

Overview

Andy Coaten is the Chief Executive Officer of The Flower Hub, leveraging extensive experience in the fresh produce and horticultural sectors. His background includes roles as Managing Director at Butters Group and owner of FRESH ADVICE LTD, where he specialized in profit improvement, procurement, new market access, and sales management for SMEs.

Andys recent activities show a deep engagement with the global flower market, including a trip to Kenya to work with his team and visit the IFTEX trade show. He closely observes international supply chain dynamics, as evidenced by his analysis of supermarket stock during a trip to Spain. He also has an interest in golf.

He has provided oral evidence to the UK Parliaments House of Commons regarding immigration and labor in the horticultural industry.

Personality Overview

Optimistic

Amiable & Agreeable

Consensus Focused

They are generally friendly, so be careful when relying on their word.  Unlike D or C types, they are convinced more by stories and testimonials. They are more about building relationships than just cutting deals.

Topics They Care About

Horticultural Supply Chain
His career is centered on the flower and fresh produce industry, including buying for major supermarkets and managing international procurement from Kenya, Colombia, and Holland.
Profit Improvement
A key skill listed in his professional history and a core service offered by his consultancy, FRESH ADVICE LTD, focused on improving profitability for SMEs.
Team Building
He frequently posts about his "brilliant team, " celebrating team efforts and organizing activities to create "lasting team memories" during business trips to Kenya.

Media Appearances

Andy has no verified media appearances

Work History

3-2024
Chief Executive Officer at The Flower Hub
6-2020 - 10-2021
Interim Flower Buyer at Morrisons
11-2019 - 2-2021
Senior Business Advisor at Brexit4Business
1-2019
Owner at FRESH ADVICE LTD
12-2008 - 10-2018
Managing Director at Butters Group

Education

1977 - 1982
Education details unavailable from Gleed School Boys

More Information

Social Presence :

Prographics :

Exp : 32 Location : Stamford, England, United Kingdom Job Level : Leadership Designation : Chief Executive Officer at The Flower Hub
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Insights For Selling To Andy

During A Call Or A Meeting

DO's

  • Refer to interesting customer testimonials and stress on great customer experience
  • Speak from experience about success that the product has seen with other customers
  • Ask them how their day is going or exchange some other pleasantries

DONT's

  • Don’t push them for a direct ‘no’, take lack of ‘yes’ as ‘no’ after some time
  • Don't be critical or challenge them openly, they can react defensively
  • Don’t be too formal with them, they trust informality more

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Andy is

  • Relationships and rapport matter to them, but so does the value of the product.
  • Will you ever get a clear answer from Andy

  • They will hardly ever say a direct no.

Insights For Deal Planning

    How fast (or slow) will Andy move?

  • Even when they are constantly engaged, they do not reach decisions quickly.
  • Can Andy take some risk or not?

  • If it seems really necessary, they can take small risks.

You And Andy

Personality Compatibility


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