Andy Golding

Energizer
DISC Type : I

Independent Non-Executive Director (iNED) at Sports Inspiration CIC

Harrietsham, England, United Kingdom

Overview

Andy Golding is a sports business strategist and educationalist with over 30 years of experience. He is the Founder and CEO of Over the Line Consultancy and holds several board and director positions. He has a PhD from Sheffield Hallam University focused on the business sustainability of professional rugby union.

As a former accomplished athlete, Andy played rugby at county, divisional, and National League levels. His career is driven by a deep commitment to using sport as a transformative force in peoples lives, which is reflected in his various advisory and trustee roles for sports-focused community organizations.

He is a published authority on the business sustainability of professional English club rugby union.

Personality Overview

Believer

Full Of Energy

Imaginative

They are not always early adopters but can be pursuaded by leveraging strong relationships.  They are naturally enthusiastic, so take their promise with a pinch of salt. Unlike C or D types, they are vocal with their opinions but not so much with their questions.

Topics They Care About

Rugby Business Sustainability
His PhD and published work focus specifically on the financial and business sustainability of professional rugby union, making him an authority on the subject.
Sports as a Social Tool
Serves as a director and trustee for organizations that use sport to help young people, neurodiverse individuals, and displaced families integrate into society.
Sports Leadership
Acts as a specialist and advisor on sports leadership, helping transform professional sports globally through his consultancy and various board positions.

Media Appearances

Andy has no verified media appearances

Work History

8-2025
Independent Non-Executive Director (iNED) at Sports Inspiration CIC
7-2025
Advisory Board Member at House Of Luxury Group
9-2022
Founder and Chief Executive Officer at Over the Line Consultancy
1-2020
Board of Directors, Non Executive Director (NED) at FC Inter London
11-2016
Board Trustee at Kent Cricket Youth Trust

Education

2021 - 2026
PhD by Article from Sheffield Hallam University
1991 - 1993
MSc from Brunel University of London

More Information

Social Presence :

Prographics :

Exp : 9 Location : Harrietsham, England, United Kingdom Job Level : Mid-senior Designation : Independent Non-Executive Director (iNED) at Sports Inspiration CIC
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Insights For Selling To Andy

During A Call Or A Meeting

DO's

  • Use adjectives like ‘amazing’, ‘coolest’, ‘unbelievable’ etc.
  • Be friendly and entertaining in your conversation
  • Talk anecdotally about the customer experience that your product offers

DONT's

  • Don’t assume a yes just because they have not said no
  • Don’t be too formal, focus on building comfort and trust
  • Don’t push them to make a decision too fast, let them get comfortable first

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Andy is

  • Relationship and trust can be vital with them, sometimes more than anything else.
  • Will you ever get a clear answer from Andy

  • They are unlikely to say no directly, you have to make that decision yourself.

Insights For Deal Planning

    How fast (or slow) will Andy move?

  • They are not the fastest decision makers, their friendly approach can give false positive signals.
  • Can Andy take some risk or not?

  • They can take certain risks that are unlikely to have personal consequences.

You And Andy

Personality Compatibility


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