Andy Hodgkinson MIMMM

Observer
DISC Type : ci

Head of Packaging Sales at Lyte Packaging

Swadlincote, England, United Kingdom

Overview

Andy Hodgkinson is the Head of Packaging at Lyte Packaging, focusing on adding value through integrated services like design, sourcing, and fulfillment. He has a background in corporate responsibility for plastics and packaging with Aldi UK and is a Professional Member of the Institute of Materials, Minerals and Mining (MIMMM).

Outside of his primary professional duties, Andy shows a keen interest in the craft spirits sector. He was involved in a packaging project for West Midlands Distillery, expressing great satisfaction in bringing a creative concept to reality for a product he personally enjoyed.

He believes the future of sustainability in his industry isnt just recycling, but actively developing innovative refillable packaging solutions.

Personality Overview

Curious

Value Driven

Assertive

They are generally good communicators and can be hard to convince.  They often ask many questions and rely heavily on information and documentation. They can sound friendly and charming but can quickly change gears to become inquisitive and probing.

Topics They Care About

Sustainable Packaging
He is a vocal advocate for reducing plastic and believes true sustainability requires moving beyond recycling to innovative solutions like refillable packaging.
Packaging Innovation
Enjoys bringing creative ideas to reality, as shown in his collaboration with the West Midlands Distillery to develop unique packaging for their whiskey.
Full-Service Solutions
Focuses on providing clients with end-to-end support, covering everything from design and sourcing to packing and fulfillment to add maximum value.

Media Appearances

Andy has no verified media appearances

Work History

8-2023
Head of Packaging Sales at Lyte Packaging
11-2022 - 8-2023
National Corporate Responsibility Manager - Plastics and Packaging at Aldi UK
7-2017 - 10-2022
Commercial Manager at PH Flexible
3-2015 - 7-2017
Commercial Manager - PRP at Macfarlane Packaging
1-2013 - 8-2014
Procurement Manager for National Accounts and 3PL at Macfarlane Packaging

Education

Andy has no verified education history

More Information

Social Presence :

Prographics :

Exp : 16 Location : Swadlincote, England, United Kingdom Job Level : Mid-senior Designation : Head of Packaging Sales at Lyte Packaging
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Insights For Selling To Andy

During A Call Or A Meeting

DO's

  • Share testimonials from known people and give multiple examples of product value
  • Help them understand the risk aspect fully while inspiring confidence
  • Build rapport, it will come handy to handle hard questions later

DONT's

  • Don’t be too objective but make sure to pad your storytelling with data points
  • Avoid making offhand commitments
  • Don’t try to rush them into a decision, provide all necessary information first

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Andy is

  • Clear proof of product value matters to them, followed by others' testimonials and rapport.
  • Will you ever get a clear answer from Andy

  • They are practical and friendly, don't expect a clear-cut response often.

Insights For Deal Planning

    How fast (or slow) will Andy move?

  • They like to perform full analysis and can take time to make any decision.
  • Can Andy take some risk or not?

  • They systematically evaluate all decisions and are unlikely to take many risks.

You And Andy

Personality Compatibility


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