Andy Hogg

Energizer
DISC Type : I

Guest Lecturer at Auckland University of Technology

Amsterdam, North Holland, Netherlands

Overview

Andy Hogg is the General Manager of Global Brand & Marketing for INTERSPORT, where he leads brand strategy for one of the worlds top sporting goods retailers. With a background from Auckland University of Technology, he has extensive experience from both agency and brand sides, commuting between Amsterdam and Switzerland.

He is passionate about the intersection of sports and fashion, aiming to create meaningful work that can positively impact the world. Andy enjoys sharing his industry insights with the next generation by delivering guest lectures to MBA and Masters students at his alma mater, encouraging innovative creative thinking.

While at university, Andy was nominated and elected by staff and students to be the Student President for the Business & Law Faculty.

Personality Overview

Informal

Relationship Oriented

Full Of Energy

They are not always early adopters but can be pursuaded by leveraging strong relationships.  They are people oriented, friendly and like creating new connections. They excel at seeing the bigger picture, and the long-term impact of their decisions.

Topics They Care About

Global Brand Strategy
Oversees brand and marketing strategies for INTERSPORT's 5, 300+ stores across 42 countries, focusing on cohesive brand perception and strategic growth in diverse markets.
Purpose-Driven Marketing
Expresses pride in creating "meaningful work that can change the world, " citing past projects involving social issues and global sustainability strategies.
Sports & Fashion
States that the sports and fashion industries are exactly where his passions lie, enjoying the challenge of working in such a fast-paced environment.

Media Appearances

Andy has no verified media appearances

Work History

1-2024
Guest Lecturer at Auckland University of Technology
5-2024
General Manager, Global Brand & Marketing at INTERSPORT Group
6-2023 - 5-2024
Global Marketing Director at INTERSPORT Group
11-2021 - 6-2023
Global Brand Director at INTERSPORT Group
5-2019 - 10-2021
Business Director at HarrimanSteel

Education

Bachelor of Business from Auckland University of Technology

More Information

Social Presence :

Prographics :

Exp : 10 Location : Amsterdam, North Holland, Netherlands Job Level : Senior Designation : Guest Lecturer at Auckland University of Technology
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Insights For Selling To Andy

During A Call Or A Meeting

DO's

  • Be friendly and entertaining in your conversation
  • Use adjectives like ‘amazing’, ‘coolest’, ‘unbelievable’ etc.
  • Talk about their team and how your product will help them do things better and easier

DONT's

  • Avoid ifs and buts, don’t talk too much about the risks etc.
  • Don’t be excessively objective, be a storyteller
  • Don’t be too formal, focus on building comfort and trust

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Andy is

  • Relationship and trust can be vital with them, sometimes more than anything else.
  • Will you ever get a clear answer from Andy

  • They are unlikely to say no directly, you have to make that decision yourself.

Insights For Deal Planning

    How fast (or slow) will Andy move?

  • They are not the fastest decision makers, their friendly approach can give false positive signals.
  • Can Andy take some risk or not?

  • They can accept limited risks, ones that they think will not impact them personally.

You And Andy

Personality Compatibility


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