Andy Hogg in

Andy Hogg

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Guest Lecturer at Auckland University of Technology
📍 Amsterdam, North Holland, Netherlands

Andy Hogg is the General Manager of Global Brand & Marketing for INTERSPORT, where he leads brand strategy for one of the worlds top sporting goods retailers. With a background from Auckland University of Technology, he has extensive experience from both agency and brand sides, commuting between Amsterdam and Switzerland.

He is passionate about the intersection of sports and fashion, aiming to create meaningful work that can positively impact the world. Andy enjoys sharing his industry insights with the next generation by delivering guest lectures to MBA and Masters students at his alma mater, encouraging innovative creative thinking.

While at university, Andy was nominated and elected by staff and students to be the Student President for the Business & Law Faculty.

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Experience
10 Years
Current Role
Guest Lecturer
Job Level
Senior
Location
Amsterdam, North Holland, Netherlands
Personality Overview

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Priorities

Topics Andy cares about

Global Brand Strategy
Oversees brand and marketing strategies for INTERSPORT's 5, 300+ stores across 42 countries, focusing on cohesive brand perception and strategic growth in diverse markets.
Purpose-Driven Marketing
Expresses pride in creating "meaningful work that can change the world, " citing past projects involving social issues and global sustainability strategies.
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Career

Work history

1-2024
Guest Lecturer
Auckland University of Technology
5-2024
General Manager, Global Brand & Marketing
INTERSPORT Group
6-2023 - 5-2024
Global Marketing Director
INTERSPORT Group
11-2021 - 6-2023
Global Brand Director
INTERSPORT Group
5-2019 - 10-2021
Business Director
HarrimanSteel
In the press

Media appearances

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Education
Bachelor of Business
Auckland University of Technology
Social presence
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Behavioral profile

DISC profile (public)

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