Paola Saggese

Examiner
DISC Type : cs

Head of Marketing Strategy & Expertise 1UL Europe at Unilever

Greater Rome Metropolitan Area, Italy

Overview

Paola is the Head of Marketing Strategy & Expertise for Europe at Unilever, driving digital transformation and e-commerce initiatives. Educated at Sapienza Università di Roma, she has a strong background in marketing management, customer operations, and shopper marketing. Colleagues describe her as a smart, perceptive, and highly creative leader.

Personality Overview

Overcautious

Tough To Convince

Late Adopter

The only way to convince them is by showing them examples and ample proof.  They tend to be clear about their needs and limitations and are unlikely to promise too much. They do not like taking risks at all and go for proven options in the end.

Topics They Care About

Digital Transformation
Her professional history and multiple leadership roles at Unilever consistently emphasize her expertise in leading digital transformation and e-commerce strategies.
Marketing Strategy
Her current role as Head of Marketing Strategy & Expertise for Europe directly reflects her focus on developing and executing high-level marketing plans for a major region.
Integrated Operations
She has held the title of VP of Integrated Operations, indicating a deep interest in creating resilient, digital, and interconnected supply chain and customer service systems.

Media Appearances

Paola has no verified media appearances

Work History

9-2024
Head of Marketing Strategy & Expertise 1UL Europe at Unilever
10-2021 - 9-2024
VP of Integrated Operations, Customer Operations, Digital Transformation ITALY at Unilever
3-2020 - 9-2021
General Manager Unilever Beauty Professional, Ecommerce & Digital transformation at Unilever

Education

1992 - 1997
Bachelor of Commerce (B.Com.) from Sapienza Università di Roma

More Information

Social Presence :

Prographics :

Exp : 5 Location : Greater Rome Metropolitan Area, Italy Job Level : Mid-senior Designation : Head of Marketing Strategy & Expertise 1UL Europe at Unilever
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Insights For Selling To Paola

During A Call Or A Meeting

DO's

  • Expect them to be vague in response to your questions, ask firmly and pointedly
  • First of all, focus on building their confidence by sharing examples, case studies etc.
  • Be firm in your communication and stay in control

DONT's

  • Don't push them too hard to make fast decisions, give them time
  • Don't use phrases like 'do not worry', 'i promise' etc.
  • Don't be very accepting if that is your natural style, stay firm

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Paola is

  • Proof of usage by others in the industry, case studies showing ROI are likely to work the best with them.
  • Will you ever get a clear answer from Paola

  • Often, they don't say no, or keep going about it in circles.

Insights For Deal Planning

    How fast (or slow) will Paola move?

  • They are some of the slowest movers and take their time reaching decisions.
  • Can Paola take some risk or not?

  • They have very low acceptance of risk even if they do not say it directly.

You And Paola

Personality Compatibility


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