Head of Marketing Strategy & Expertise 1UL Europe at Unilever
📍 Greater Rome Metropolitan Area, Italy
Paola is the Head of Marketing Strategy & Expertise for Europe at Unilever, driving digital transformation and e-commerce initiatives. Educated at Sapienza Università di Roma, she has a strong background in marketing management, customer operations, and shopper marketing. Colleagues describe her as a smart, perceptive, and highly creative leader.
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Experience
5 Years
Current Role
Head of Marketing Strategy & Expertise 1UL Europe
Job Level
Mid-senior
Location
Greater Rome Metropolitan Area, Italy
Personality Overview
How Paola shows up
Overcautious
Tough To Convince
Late Adopter
The only way to convince them is by showing them examples and ample proof. They tend to be clear about their needs and limitations and are unlikely to promise too much. They do not like taking risks at all and go for proven options in the end.
Priorities
Topics Paola cares about
Digital Transformation
Her professional history and multiple leadership roles at Unilever consistently emphasize her expertise in leading digital transformation and e-commerce strategies.
Marketing Strategy
Her current role as Head of Marketing Strategy & Expertise for Europe directly reflects her focus on developing and executing high-level marketing plans for a major region.
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Career
Work history
9-2024
Head of Marketing Strategy & Expertise 1UL Europe
Unilever
10-2021 - 9-2024
VP of Integrated Operations, Customer Operations, Digital Transformation ITALY
Unilever
3-2020 - 9-2021
General Manager Unilever Beauty Professional, Ecommerce & Digital transformation
Unilever
In the press
Media appearances
No media yetWe could not find public media appearances for this person.
Calculativeness (C) reflects the degree to which a person is likely to be cautious, systematic and analytical. Those scoring high tend to emphasise quality and accuracy.
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