Andy Kurtts

Initiator
DISC Type : Di

Creative Director & Founder at Buttermilk Creative

Greensboro--Winston-Salem--High Point Area, United States

Overview

Andy Kurtts is the Creative Director and Founder of Buttermilk Creative, a studio specializing in branding and packaging for CPG brands. With over 15 years of experience, his award-winning work focuses on creating authentic brands that drive sales. He earned a B. F. A. from Ringling College of Art and Design and is described as talented, diplomatic, and professional.

Outside of his primary design work, Andy is deeply embedded in the creative and food communities. He co-hosts the "Kirk + Kurtts Design Podcast, " serves as a board member for the North Carolina Specialty Food Association, and mentors emerging brands. A lifelong artist, he enjoys dabbling in various crafts and spending time with his family.

Unique fact: Andy is a two-time judge for the Specialty Food Association’s sofi Awards for Outstanding Packaging Design.

Personality Overview

Friendly Challenger

Confident

Impact-Oriented

They don’t mind taking a stand if they believe in something.  They usually prefer to drive the conversation. They measure a product on its merit but can be influenced by strong testimonials.

Topics They Care About

CPG Packaging Design
As the founder of a specialized design studio and a mentor at SKU, he is an expert in creating packaging that stands out on the shelf and drives sales.
Specialty Foods
Serves on the board of the North Carolina Specialty Food Association and judges their packaging awards, showing a deep commitment to this industry sector.
Design Podcasting
He co-hosts the "Kirk + Kurtts Design Podcast, " where he analyzes branding and design with his partner, Kirk Visola, indicating a passion for sharing design knowledge.

Media Appearances

Andy has no verified media appearances

Work History

1-2015
Creative Director & Founder at Buttermilk Creative
1-2024
Board Member at NORTH CAROLINA FOOD SPECIALTY ASSOCIATION
1-2021
Mentor - Branding & Packaging Design at SKU
12-2020 - 7-2023
Email Marketing Manager at Startup CPG
6-2021 - 10-2021
Mentor - Branding & Packaging Design at ImpactSKU

Education

2002 - 2006
Bachelor of Fine Arts (B.F.A.) from Ringling College of Art and Design

More Information

Social Presence :

Prographics :

Exp : 8 Location : Greensboro--Winston-Salem--High Point Area, United States Job Level : Leadership Designation : Creative Director & Founder at Buttermilk Creative
URL has been copied!

Insights For Selling To Andy

During A Call Or A Meeting

DO's

  • Acknowledge their status and position during the conversation
  • Clearly address the competitive aspects
  • Look like someone who is on top of their game

DONT's

  • Avoid focusing only on the product or its ROI, keep building trust subtly
  • Don’t be very informal even if they are being so themselves
  • Don’t be too verbose or overly friendly; a little bit, however, is fine

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Andy is

  • Belief in the value of the product, relationship and a sense of accomplishment matter the most.
  • Will you ever get a clear answer from Andy

  • They are not shy of saying no if they do not develop trust in your product.

Insights For Deal Planning

    How fast (or slow) will Andy move?

  • They can take fast decisions if they develop conviction in the product and find you trustworthy.
  • Can Andy take some risk or not?

  • They have the capability of taking risky decisions if necessary.

You And Andy

Personality Compatibility


More Profiles

Discover additional public profiles from our index.

Search more profiles

Looking for someone else? Search here for anyone.

Or visit Humantic AI to know more.