Andy Neilson

Commander
DISC Type : D

Business Development Manager at Birmingham City University

United Kingdom

Overview

Andy is a results-oriented Business Development and Marketing Manager with over 20 years of experience across software, manufacturing, and higher education. In his current role at Birmingham City University, he focuses on research, engagement, and enterprise. Colleagues describe him as adaptive, professional, and kind.

He shows a keen interest in the intersection of technology and business strategy, frequently attending industry summits and local business networking events. He is passionate about fostering professional relationships and actively supports his colleagues career growth within his network.

At a recent MarTech Summit, he noted that despite advances in AI, the age-old battle between Marketing and Sales continues to be a central challenge.

Personality Overview

Decisive

Strong-Willed

Candid & Clear

They prefer to move quickly, and expect the same from others.  They like to stay in control of the negotiation or defining of the terms. They respond well to strong and respectful communication.

Topics They Care About

Industry Partnerships
His role involves connecting the university with businesses to address skills gaps, discuss innovation in manufacturing and healthcare tech, and create new partnership opportunities.
Go-to-Market Strategy
He has extensive experience in launching new programs, including developing the go-to-market and sales strategy for Birmingham City University's CPD Short Course portfolio.
Sales & Marketing Alignment
He follows the dynamic between sales and marketing, noting it's a key challenge that persists even with the rise of AI and new digital tools.

Media Appearances

Andy has no verified media appearances

Work History

5-2022
Business Development Manager at Birmingham City University
9-2021 - 3-2022
Marketing Manager at TelXL Limited
9-2020
Head of Marketing & Communications at Spidex Software
Product Marketing Manager EMEA at Aptean
General Manager, UK Telemarketing Services at Parade Brand Support

Education

BA (Hons) from Birmingham City University

More Information

Social Presence :

Prographics :

Exp : 3 Location : United Kingdom Job Level : Middle Designation : Business Development Manager at Birmingham City University
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Insights For Selling To Andy

During A Call Or A Meeting

DO's

  • Be respectful but crisp
  • Get to the point quickly instead of spending time doing small talk
  • Objectively showcase the impact that your product creates

DONT's

  • Avoid being too verbose
  • Avoid being a storyteller and don’t try to oversell
  • Don’t focus on process and rules, give the impression of being a ‘gets it done’ person

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Andy is

  • Confidence in impact is paramount to them, followed by a sense of achievement and ROI.
  • Will you ever get a clear answer from Andy

  • If they decide not to go ahead, they will say no without hesitation.

Insights For Deal Planning

    How fast (or slow) will Andy move?

  • If convinced, they can reach decisions quite fast.
  • Can Andy take some risk or not?

  • They do not shy away from taking risks, but can be quite binary about them.

You And Andy

Personality Compatibility


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