Andy is a results-oriented Business Development and Marketing Manager with over 20 years of experience across software, manufacturing, and higher education. In his current role at Birmingham City University, he focuses on research, engagement, and enterprise. Colleagues describe him as adaptive, professional, and kind.
He shows a keen interest in the intersection of technology and business strategy, frequently attending industry summits and local business networking events. He is passionate about fostering professional relationships and actively supports his colleagues career growth within his network.
At a recent MarTech Summit, he noted that despite advances in AI, the age-old battle between Marketing and Sales continues to be a central challenge.
Read the full overview →They prefer to move quickly, and expect the same from others. They like to stay in control of the negotiation or defining of the terms. They respond well to strong and respectful communication.
Dominance (D) reflects how goal and task oriented a person is, and their ability to accomplish results irrespective of how demanding the circumstances might be. Those scoring high tend to be motivated by winning, competition, and success.
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