Andy Siegel

Trailblazer
DISC Type : DI

Head of Employer Brand | Enterprise Brand Strategy at TIAA

Charlotte Metro, United States

Overview

Andy is an award-winning culture strategist and storyteller with over 25 years of experience shaping brand and employee experience programs for Fortune 500 companies and entrepreneurial teams. A University of Maryland graduate, he is often described by colleagues as creative, strategic, energetic, and passionate.

Outside of his consulting work, Andy is an entrepreneur, having co-founded One Ear Up Consulting and co-owning a Flour Power Cooking Studios franchise with his wife, Michelle. This venture allows him to serve his local community, which brings him incredible joy and fulfillment.

He is a public speaker and workshop host, focusing on topics like company culture, storytelling, and personal branding.

Personality Overview

Friendly But Fast

Assertive

Informal

They respond better to a combination of speed and relationship.  They will bat for you if they come to believe in you. They do not mind taking risks and can make hard decisions, if necessary.

Topics They Care About

Culture & Storytelling
His entire career, from TIAA to his own consultancy, focuses on helping companies turn values into stories that connect with and inspire people.
Employer Branding
As the former Head of Employer Brand at TIAA, he has deep expertise in shaping a company's reputation to attract and retain top talent.
Small Business Ownership
He is the co-owner of a Flour Power Cooking Studios franchise with his wife, frequently posting about the joy and challenges of being an entrepreneur.

Media Appearances

Andy has no verified media appearances

Work History

11-2023 - 10-2025
Head of Employer Brand | Enterprise Brand Strategy at TIAA
9-2023
Co-owner | Head of Marketing (Rea Farms location) at Flour Power Cooking Studios
7-2023
Co-Founder | Storyteller | Strategist at One Ear Up Consulting
7-2023
Public Speaker at One Ear Up Consulting
7-2021 - 11-2023
Head of Employer Brand Strategy | Senior Director, Associate Experience at TIAA

Education

BA from University of Maryland

More Information

Social Presence :

Prographics :

Exp : 25 Location : Charlotte Metro, United States Job Level : Leadership Designation : Head of Employer Brand | Enterprise Brand Strategy at TIAA
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Insights For Selling To Andy

During A Call Or A Meeting

DO's

  • Give them control of the sales process
  • Address your competition clearly and confidently
  • Help them visualize the impact of their decision

DONT's

  • Don't make any commitments that you might not be able to fulfill
  • Don’t force involvement of other stakeholders unless it is critical
  • Don’t hesitate from asking them how they truly feel about your product

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Andy is

  • Relationship and product conviction matter equally, followed by a sense of achievement.
  • Will you ever get a clear answer from Andy

  • If they are not convinced, they will say no albeit in a friendly manner.


Insights For Deal Planning

    How fast (or slow) will Andy move?

  • They can make decisions quickly if they develop trust in you and conviction in the product.
  • Can Andy take some risk or not?

  • They can take risks if necessary.

You And Andy

Personality Compatibility


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