Andy Siegel in

Andy Siegel

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Head of Employer Brand | Enterprise Brand Strategy at TIAA
📍 Charlotte Metro, United States

Andy is an award-winning culture strategist and storyteller with over 25 years of experience shaping brand and employee experience programs for Fortune 500 companies and entrepreneurial teams. A University of Maryland graduate, he is often described by colleagues as creative, strategic, energetic, and passionate.

Outside of his consulting work, Andy is an entrepreneur, having co-founded One Ear Up Consulting and co-owning a Flour Power Cooking Studios franchise with his wife, Michelle. This venture allows him to serve his local community, which brings him incredible joy and fulfillment.

He is a public speaker and workshop host, focusing on topics like company culture, storytelling, and personal branding.

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Experience
25 Years
Current Role
Head of Employer Brand | Enterprise Brand Strategy
Job Level
Leadership
Location
Charlotte Metro, United States
Personality Overview

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Communication Style
Decision Approach
Work Preference

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Priorities

Topics Andy cares about

Culture & Storytelling
His entire career, from TIAA to his own consultancy, focuses on helping companies turn values into stories that connect with and inspire people.
Employer Branding
As the former Head of Employer Brand at TIAA, he has deep expertise in shaping a company's reputation to attract and retain top talent.
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Career

Work history

11-2023 - 10-2025
Head of Employer Brand | Enterprise Brand Strategy
TIAA
9-2023
Co-owner | Head of Marketing (Rea Farms location)
Flour Power Cooking Studios
7-2023
Co-Founder | Storyteller | Strategist
One Ear Up Consulting
7-2023
Public Speaker
One Ear Up Consulting
7-2021 - 11-2023
Head of Employer Brand Strategy | Senior Director, Associate Experience
TIAA
In the press

Media appearances

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Education
BA
University of Maryland
Social presence
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Behavioral profile

DISC profile (public)

DISC behavioral profile

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