Andy Sung

Supporter
DISC Type : s

Co-Founder at &Kind Collective

Princeton, New Jersey, United States

Overview

Andy Sung is a Co-Founder at &Kind Collective and a business strategist with the McClennan Group. An alumnus of Cornell University and NYU Stern School of Business, his expertise lies at the intersection of business, technology, and creative, focusing on evolving brand experiences for clients through digital marketing and transformation.

He is an R/GA veteran who maintains a keen interest in business thought leadership and professional communities, following publications like the Harvard Business Review and staying connected with his NYU Stern alma mater. He enjoys solving complex problems and finding innovative solutions for clients.

After a long, successful career at the agency R/GA, he teamed up with fellow alumni to co-found his own venture, &Kind Collective.

Personality Overview

Calm

Social Proof Driven

Thoughtful In Approach

They maintain good relationships with everyone, internally and externally.  They are motivated by the potential impact of their decision on the organization. They prefer to follow rules and procedures.

Topics They Care About

Brand Experience
His professional focus is on helping businesses evolve their brand experience by combining business, technology, and creative disciplines.
Business Transformation
He previously served as SVP, Group Managing Director of Business Transformation at R/GA, indicating deep expertise in organizational and digital change.
AI in Search
He has recently shown interest in the topic of AI and search across multiple projects, indicating it is a current area of focus for him.

Media Appearances

Andy has no verified media appearances

Work History

8-2020
Co-Founder at &Kind Collective
9-2022
Business and Product Strategy at McClennan Group
10-2018 - 5-2020
SVP, Group Managing Director, Business Transformation at R/GA
9-2017 - 7-2018
Chief Digital Officer at PureRED
3-2016 - 9-2017
SVP, Group Managing Director at R/GA

Education

2005 - 2007
MBA from NYU Stern School of Business
1987 - 1991
BA from Cornell University

More Information

Social Presence :

Prographics :

Exp : 22 Location : Princeton, New Jersey, United States Job Level : Leadership Designation : Co-Founder at &Kind Collective
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Insights For Selling To Andy

During A Call Or A Meeting

DO's

  • Use phrases like ‘others say that’, ‘zero risk in’, ‘seen proof of’ etc.
  • Focus your pitch on the impact that you could help them have on their organization
  • Engage other key stakeholders on their side and leverage if they approve of your product

DONT's

  • Don’t use phrases like ‘there might be’, ‘we haven’t yet’, ‘latest technology’ etc.
  • Don’t keep pushing them for a straight answer, just make your own conclusions
  • Don’t don the salesperson avatar, be the friendly advisor instead

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Andy is

  • Low-risk, go-ahead from other stakeholders and successful evaluation as per process matter the most to them.
  • Will you ever get a clear answer from Andy

  • They don’t say no very often, and can take you around in circles sometimes.

Insights For Deal Planning

    How fast (or slow) will Andy move?

  • They do not like to rush and can be quite slow in their decision making.

  • Can Andy take some risk or not?

  • They have little risk-appetite and prefer to take decisions that others support.

You And Andy

Personality Compatibility


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