Andy Williams

Examiner
DISC Type : cs

Sales & Commercial Director at TCL Packaging Ltd

Telford, England, United Kingdom

Overview

Andy Williams serves as the Sales & Commercial Director for TCL Packaging, where he was appointed a Director in October 2023. His career is rooted in the packaging industry, with previous management roles at Flexipol Packaging and Bischof + Klein, showcasing a consistent focus on business development and sales leadership.

He is an active participant in the packaging community, attending industry events such as Packaging Innovations to stay current on market trends. His professional interests suggest a strong focus on major clients within the food and beverage sectors, including companies like Kelloggs and Cargill.

Andy possesses a long and tenured career focused exclusively on the flexible packaging industry.

Personality Overview

Unexpressive

Overcautious

Late Adopter

They are heavily focused on quality and prefer doing things the right way, even if it takes time.  The only way to convince them is by showing them examples and ample proof. They do not like taking risks at all and go for proven options in the end.

Topics They Care About

Flexible Packaging
His entire career, from sales manager to commercial director, has been within the flexible packaging sector, indicating deep domain expertise.
Packaging Innovation
Attends key industry events like "Packaging Innovations", demonstrating a commitment to staying informed about the latest technologies and trends shaping the market.
Food Sector Clients
Shows a professional interest in major food production companies like Cargill and Kellogg's, suggesting a strategic focus on this key market for packaging.

Media Appearances

Andy has no verified media appearances

Work History

7-2022
Sales & Commercial Director at TCL Packaging Ltd
7-2015 - 7-2022
Business Development Manager at FLEXIPOL PACKAGING LIMITED
7-2013 - 7-2015
Sales Manager at Bischof + Klein
5-2012 - 7-2013
Technical Sales Manager at Paragon print & packaging

Education

Education details unavailable from Madeley court school

More Information

Social Presence :

Prographics :

Exp : 13 Location : Telford, England, United Kingdom Job Level : Mid-senior Designation : Sales & Commercial Director at TCL Packaging Ltd
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Insights For Selling To Andy

During A Call Or A Meeting

DO's

  • Ask them which other stakeholders would be important for this purchase decision
  • Expect them to be vague in response to your questions, ask firmly and pointedly
  • Be firm in your communication and stay in control

DONT's

  • Don't rely on relationship building even if they act pleasantly
  • Don't use phrases like 'do not worry', 'i promise' etc.
  • Don't be very accepting if that is your natural style, stay firm

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Andy is

  • Low-risk, adoption by others are very important to them, followed by confidence in ROI.
  • Will you ever get a clear answer from Andy

  • Often, they don't say no, or keep going about it in circles.

Insights For Deal Planning

    How fast (or slow) will Andy move?

  • They do not like to rush and therefore can be quite slow in their decision-making.
  • Can Andy take some risk or not?

  • They have little risk-appetite and prefer to take measured decisions.

You And Andy

Personality Compatibility


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