Anela K.

Critic
DISC Type : C

Director Group Marketing at GLS

Amsterdam, North Holland, Netherlands

Overview

Anela is the Director of Group Marketing at GLS, with a background in global brand strategy and digital marketing for companies like MARGARETE STEIFF GMBH. Described as a strategic and creative thinker, she excels at uniting stakeholders and leveraging data for decision-making. She is a graduate of the Amsterdam University of Applied Sciences.

Her academic background includes a minor from the Amsterdam Fashion Institute, suggesting a strong interest in the intersection of fashion, branding, and consumer trends. She is focused on building strong brand foundations as a cornerstone of trust in a turbulent market.

Anela possesses the rare talent of bringing diverse stakeholders together in what a colleague described as an "almost magical way. "

Personality Overview

Information Seeker

Critic

Objective Thinker

Unless the value is proven by data, they are unlikely to value fancy features.  They like to do things independently and don’t look for support from others. It is very likely that they will negotiate pricing or other important terms.

Topics They Care About

Branding Fundamentals
Believes that in a turbulent market, strong branding is the foundation of trust and a key to success, as noted in her analysis of a McKinsey report.
AI in Marketing
Actively considers the practical application and impact of AI in marketing, questioning how to implement it effectively beyond simple business cases.
Global Brand Strategy
Her experience and current hiring focus show a deep involvement in developing and executing brand strategies that align with global objectives and regional initiatives.

Media Appearances

Anela has no verified media appearances

Work History

4-2024
Director Group Marketing at GLS
9-2023 - 4-2024
Digital Marketing Director at MARGARETE STEIFF GMBH
2-2023 - 3-2024
Freelance Marketing Consultant at GLS
2-2023 - 7-2023
Global Brand Manager at GLS
7-2021 - 6-2023
Marketing Consultant at Tommy Hilfiger

Education

2010 - 2014
Bachelor of Commerce (B.Com.) from Amsterdam University of Applied Sciences
2013 - 2013
Minor from Amsterdam Fashion Institute

More Information

Social Presence :

Prographics :

Exp : 11 Location : Amsterdam, North Holland, Netherlands Job Level : Mid-senior Designation : Director Group Marketing at GLS
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Insights For Selling To Anela

During A Call Or A Meeting

DO's

  • Use phrases like ‘expect X% improvement’, ‘data clearly shows’ etc.
  • Be formal and objective, they will appreciate it more
  • Keep some extra margin while sharing pricing, they are likely to negotiate later

DONT's

  • Avoid phrases like ‘trust me’, ‘others just love’ etc.
  • Do not use very emotional or colorful language
  • Don’t try too hard to build a relationship with them

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Anela is

  • Proven ROI, pricing and objective proof points are the factors that sway their decision.
  • Will you ever get a clear answer from Anela

  • They are comfortable saying no if they are convinced that it is the correct decision.

Insights For Deal Planning

    How fast (or slow) will Anela move?

  • Their decision-making is neither very fast nor very slow, they are somewhere in between.
  • Can Anela take some risk or not?

  • They can take risks if their analysis shows that it would be worth it.

You And Anela

Personality Compatibility


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