Anela K. in

Anela K.

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Director Group Marketing at GLS
📍 Amsterdam, North Holland, Netherlands

Anela is the Director of Group Marketing at GLS, with a background in global brand strategy and digital marketing for companies like MARGARETE STEIFF GMBH. Described as a strategic and creative thinker, she excels at uniting stakeholders and leveraging data for decision-making. She is a graduate of the Amsterdam University of Applied Sciences.

Her academic background includes a minor from the Amsterdam Fashion Institute, suggesting a strong interest in the intersection of fashion, branding, and consumer trends. She is focused on building strong brand foundations as a cornerstone of trust in a turbulent market.

Anela possesses the rare talent of bringing diverse stakeholders together in what a colleague described as an "almost magical way. "

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Experience
11 Years
Current Role
Director Group Marketing
Job Level
Mid-senior
Location
Amsterdam, North Holland, Netherlands
Personality Overview

How Anela shows up

Communication Style
Decision Approach
Work Preference

Behavioral traits and communication patterns that shape how this person evaluates opportunities, builds trust, and makes decisions in professional settings.

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Priorities

Topics Anela cares about

Branding Fundamentals
Believes that in a turbulent market, strong branding is the foundation of trust and a key to success, as noted in her analysis of a McKinsey report.
AI in Marketing
Actively considers the practical application and impact of AI in marketing, questioning how to implement it effectively beyond simple business cases.
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Career

Work history

4-2024
Director Group Marketing
GLS
9-2023 - 4-2024
Digital Marketing Director
MARGARETE STEIFF GMBH
2-2023 - 3-2024
Freelance Marketing Consultant
GLS
2-2023 - 7-2023
Global Brand Manager
GLS
7-2021 - 6-2023
Marketing Consultant
Tommy Hilfiger
In the press

Media appearances

No media yetWe could not find public media appearances for this person.
Education
2010 - 2014
Bachelor of Commerce (B.Com.)
Amsterdam University of Applied Sciences
2013 - 2013
Minor
Amsterdam Fashion Institute
Social presence
in
Behavioral profile

DISC profile (public)

DISC behavioral profile

Dominance, influence, steadiness, and calculativeness scores with guidance on how this person prefers to communicate and decide.

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