Angela Lappin

Questioner
DISC Type : c

VP, Chief of Value-Based Initiatives at Heartland Whole Health Institute

Greater St. Louis, United States

Overview

Angela Lappin is an accomplished healthcare executive with over 15 years of experience leading population health and value-based care initiatives. As VP at Heartland Whole Health Institute, she designs and implements innovative care systems. She holds an MBA from Maryville University of Saint Louis and is a Board-Certified Case Manager.

Growing up in rural Arkansas, Angela developed a deep love for nature through hiking, camping, and canoeing. A mother of three, she is passionate about nutrition and fitness, viewing them as foundational to her well-being. She has not eaten processed foods in over 18 years, a commitment stemming from her childhood.

Unique fact: She built a cabin with her parents as a child, instilling a lifelong confidence to build or fix almost anything.

Personality Overview

Value Seeker

Systematic

Cautious & Analytical

They prefer to analyze every situation thoroughly.
  They are more likely than others to negotiate on pricing and terms. While they don't hesitate to ask questions, they are generally risk-averse and tend to be late adopters.

Topics They Care About

Value-Based Care
Her current and past executive roles are focused on designing and implementing value-based initiatives to lower costs and improve patient outcomes.
Rural Health Equity
Her childhood in rural Arkansas, lacking consistent healthcare access, fuels her professional passion for improving health equity and transforming rural health.
Population Health
A core area of her expertise for over a decade, she has led large-scale population health management programs at major health systems like Mercy and St. Luke's.

Media Appearances

Angela Lappin has joined Heartland Whole Health Institute as Vice .... Featured in Instagram

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Heartland Whole Health Institute – Facebook Photo Announcement. Featured in Facebook

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Work History

1-2026
VP, Chief of Value-Based Initiatives at Heartland Whole Health Institute
12-2023 - 3-2026
Vice President, Primary Care Performance | Population Health at Mercy
11-2019 - 12-2023
Executive Director, Population Health at Mercy
2015 - 11-2019
Director, Population Health and Care Coordination at St. Luke's Hospital
2015 - 2016
Manager, Population Health at St. Luke's Hospital

Education

2016 - 2019
Master of Business Administration (M.B.A.) from Maryville University of Saint Louis
2013 - 2014
Bachelor’s Degree from Western Governors University

More Information

Social Presence :

Prographics :

Exp : 18 Location : Greater St. Louis, United States Job Level : Senior Designation : VP, Chief of Value-Based Initiatives at Heartland Whole Health Institute
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Insights For Selling To Angela

During A Call Or A Meeting

DO's

  • Keep some extra margin in hand as they will likely negotiate the pricing
  • Emphasise more on facts and measurable benefits
  • Back up any claims with data and numbers

DONT's

  • Don’t depend too much on anecdotal evidence, it reduces their confidence
  • Avoid rushing them, be polite and patient
  • Don’t overhype the product/pitch, keep it measured

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Angela is

  • Confidence that the product provides ROI, effective pricing and process adherence matter the most to them.

  • Will you ever get a clear answer from Angela

  • It doesn’t come naturally to them but they can say no if they are not convinced.

Insights For Deal Planning

    How fast (or slow) will Angela move?

  • They can move at a reasonable pace while making their decisions if they have the necessary information.

  • Can Angela take some risk or not?

  • They can take risk if they are convinced that they have analyzed the circumstances well.


You And Angela

Personality Compatibility


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