Angela Marano

Energizer
DISC Type : I

Executive Advisor | Vice President, AI & Data Transformation at Southwest Airlines

Dallas, Texas, United States

Overview

Angela Marano is a transformative executive leader at Southwest Airlines, currently serving as an Executive Advisor for AI & Data Transformation. She is recognized for building the companys AI organization from the ground up, driving significant value in operational efficiency and customer experience. She is a graduate of The University of Texas at Austin.

Residing in Dallas, Angela is passionate about community innovation and purpose-driven leadership. She enjoys visiting the Dallas Farmers Market for its food, atmosphere, and live music, seeing it as a way to clear her head and find fresh perspectives.

She has driven initiatives delivering over $150 million in combined efficiency gains and aircraft time savings for Southwest Airlines.

Personality Overview

Relationship Oriented

Big Picture Person

Informal

They are not always early adopters but can be pursuaded by leveraging strong relationships.  They are naturally enthusiastic, so take their promise with a pinch of salt. They excel at seeing the bigger picture, and the long-term impact of their decisions.

Topics They Care About

Enterprise AI Adoption
Her recent roles and accomplishments center on building and scaling Southwest's AI organization to drive enterprise-wide transformation and business value.
Human-Centered Design
Her leadership in Business Transformation integrated AI and automation with a focus on improving both customer and employee experiences.
Operational Efficiency
Has a proven track record of delivering substantial cost savings through data science, continuous improvement, and scaling an enterprise RPA program.

Media Appearances

Angela has no verified media appearances

Work History

11-2023
Executive Advisor | Vice President, AI & Data Transformation at Southwest Airlines
2-2019 - 11-2023
Vice President, Business Transformation at Southwest Airlines
1-2015 - 1-2019
Sr. Director, Corporate Strategy Data Science and Continuous Improvement at Southwest Airlines
12-2007 - 12-2008
Sr. Manager, Business Intelligence at JCPenney
3-1998 - 12-2007
Technology Leader, Business Intelligence at Southwest Airlines

Education

Education details unavailable from Texas McCombs School of Business

More Information

Social Presence :

Prographics :

Exp : 27 Location : Dallas, Texas, United States Job Level : Leadership Designation : Executive Advisor | Vice President, AI & Data Transformation at Southwest Airlines
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Insights For Selling To Angela

During A Call Or A Meeting

DO's

  • Talk anecdotally about the customer experience that your product offers
  • Do some small talk, ask them how things are going on their side
  • Speak enthusiastically with energy, maintain a clear and confident tone

DONT's

  • Don’t be excessively objective, be a storyteller
  • Avoid overloading them with too much detail
  • Avoid ifs and buts, don’t talk too much about the risks etc.

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Angela is

  • Relationship and trust can be vital with them, sometimes more than anything else.
  • Will you ever get a clear answer from Angela

  • They are unlikely to say no directly, you have to make that decision yourself.

Insights For Deal Planning

    How fast (or slow) will Angela move?

  • They are not the fastest decision makers, their friendly approach can give false positive signals.
  • Can Angela take some risk or not?

  • They can accept limited risks, ones that they think will not impact them personally.

You And Angela

Personality Compatibility


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