Joe Seddon

Captain
DISC Type : DS

Founder & CEO at Zero Gravity

London, England, United Kingdom

Overview

Joe Seddon is the Founder and CEO of Zero Gravity, a tech startup dedicated to improving social mobility. Recognized on the Forbes 30 Under 30 and Sunday Times Young Power Lists, he leverages technology to connect students from low-opportunity backgrounds with top universities and careers. He is a graduate of the University of Oxford with a degree in PPE.

Originally from a small town in West Yorkshire and raised in a single-parent family, Joes personal journey from a state school to Oxford fuels his passion. His experience overcoming these barriers inspired his mission to ensure talent, not background, determines opportunity. He was also a member of Englands National Debating Team.

He founded Zero Gravity from his bedroom using the last £200 of his student loan, bootstrapping the company into a fast-growing, mission-driven enterprise.

Personality Overview

Planner & Achiever

Dynamic But Sincere

Output-Driven

They are very professional in their approach and can weigh multiple perspectives together.  They might take some time to make their mind up but once they do, they don't change it easily. Reading between the lines and seeing beyond your words comes naturally to them.

Topics They Care About

Social Mobility
He founded Zero Gravity to tackle social mobility issues, driven by his personal experience of progressing from a low-opportunity background to Oxford University.
Tech Entrepreneurship
He built Zero Gravity, a fast-growing EdTech startup, from the ground up, turning the last £200 of his student loan into a venture-backed company.
Educational Equity
His company's mission is to level the playing field, using technology to help talented students from state schools break into elite universities and careers.

Media Appearances

Joe has no verified media appearances

Work History

7-2018
Founder & CEO at Zero Gravity

Education

10-2015 - 6-2018
Bachelor of Arts - BA from University of Oxford
9-2008 - 6-2015
4 A*s at A-Level from Heckmondwike Grammar School & Sixth Form

More Information

Social Presence :

Prographics :

Exp : 7 Location : London, England, United Kingdom Job Level : Leadership Designation : Founder & CEO at Zero Gravity
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Insights For Selling To Joe

During A Call Or A Meeting

DO's

  • Ask them at the end if they see a strong value prop in your product; expect an honest answer
  • You can spend time on BANT (or other qualification methodology) but keep it to the point
  • Use phrases like 'your team deserves', 'best in class' etc.

DONT's

  • Don't go over them unless you are left with no other option
  • Don't get into pricing discussions early on, steer conversation towards proven results
  • Don't shy away from asking hard questions, but be extra polite

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Joe is

  • Strong proof of impact and their conviction will matter the most, but they wouldn't want to act unilaterally either
  • Will you ever get a clear answer from Joe

  • They will say no if they are not convinced but you will have to prompt them.

Insights For Deal Planning

    How fast (or slow) will Joe move?

  • They will want to understand things well but can move fast once they have a clear picture.
  • Can Joe take some risk or not?

  • They have good risk tolerance but are likely to think it through once or twice.

You And Joe

Personality Compatibility


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