Angela Smith-Morgan

Visionary
DISC Type : Ds

Chair at MumsAid

London, England, United Kingdom

Overview

Angela is a seasoned CEO who specializes in transforming small charities into sustainable national organizations. Previously in international banking and consulting, she has successfully led charities focused on blood cancer and spinal muscular atrophy. She holds an MBA and is a PRINCE2 project management practitioner.

Angela lives in Greenwich with her husband and has three adult children. She recently took a planned career break to pursue her passion for travel after stepping down from her CEO role. She dedicates her time to various trustee and advisory roles, supporting multiple causes.

During her time as CEO of Spinal Muscular Atrophy UK, she was instrumental in a project to develop a revolutionary "SMART Suit" for mobility.

Personality Overview

Goal-Oriented

Objective Evaluator

Risk Tolerant

They might take some time to make their mind up but once they do, they don't change it easily.  Reading between the lines and seeing beyond your words comes naturally to them. They are very professional in their approach and can weigh multiple perspectives together.

Topics They Care About

Charity Growth
She has a proven record of rebranding and expanding small charities, such as growing Leukaemia UK into a thriving national organization.
Maternal Wellbeing
As the current Chair of MumsAid, she is actively leading a charity dedicated to supporting the mental health of mothers facing complex challenges.
Assistive Technology
While CEO of SMA UK, she championed the development of a wearable "SMART Suit" to improve upper-body mobility for those with neuromuscular conditions.

Media Appearances

Angela has no verified media appearances

Work History

1-2024
Chair at MumsAid
4-2021 - 5-2023
Chief Executive Officer at Spinal Muscular Atrophy UK
2-2021 - 6-2023
Trustee (Fundraising) at Number Champions
11-2020 - 6-2023
Enterprise Adviser at Talentino! Ltd
10-2020
Member of the Advisory Board at Treasure Earth Prize

Education

1998 - 2002
MBA from University of East London
1979 - 1983
CESEM from École Supérieure de Commerce (ESC) de Reims, now NEOMA Business School

More Information

Social Presence :

Prographics :

Exp : 39 Location : London, England, United Kingdom Job Level : N/A Designation : Chair at MumsAid
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Insights For Selling To Angela

During A Call Or A Meeting

DO's

  • Let them know of potential risks but suggest mitigation methods alongside
  • During followups, use phone or text if needed, they should be fine
  • Come across as a trustworthy professional and be respectful, they usually know their game

DONT's

  • Don't take their patience for granted, avoid long-winding sermons
  • Avoid putting conscious effort into relationship-building
  • Don't get into pricing discussions early on, steer conversation towards proven results

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Angela is

  • Strong proof of impact and their conviction will matter the most, but they wouldn't want to act unilaterally either
  • Will you ever get a clear answer from Angela

  • They will say no if they are not convinced but you will have to prompt them.

Insights For Deal Planning

    How fast (or slow) will Angela move?

  • They will want to understand things well but can move fast once they have a clear picture.
  • Can Angela take some risk or not?

  • They have good risk tolerance but are likely to think it through once or twice.

You And Angela

Personality Compatibility


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