Angie Hellman

Pioneer
DISC Type : dis

Community Member at Mixing Board

New York, New York, United States

Overview

Angie Hellman is a fractional CMO and brand advisor with a background in major CPG at PepsiCo and high-growth tech, having spent nearly eight years at Rent the Runway through its IPO. A University of Pennsylvania graduate, she now partners with founders to build brands and growth strategies. Colleagues describe her as savvy, smart, and strategic.

Based in Brooklyn, Angie is an angel investor and limited partner in various early-stage consumer brands. She is an active member of Mixing Board, a community for marketing leaders to share knowledge. She is passionate about advising innovative companies that are creating new products and services, often working directly with founding teams.

She was named to the Brand Innovators 40 Under 40 list in 2014.

Personality Overview

Driven But Considerate

Decisive But Friendly

Dynamic But Sincere

They combine a unique set of diverse traits where they are fast and friendly but can slow down to be thorough when needed  They have the unique ability to win both love and respect from their team (or outsiders) If they are convinced, they can become very strong champions for your product

Topics They Care About

Building New Brands
Her entire career, from PepsiCo to Rent the Runway and now her advisory practice, focuses on building brands, especially for categories being written in real-time.
Early-Stage Investing
She is an active angel investor and LP in early-stage consumer brands, indicating a strong interest in identifying and supporting new market entrants.
Infant Gut Health
She has recently and repeatedly posted about Persephone Biosciences, a company developing probiotics to improve infant health, showing a strong current interest in the field.

Media Appearances

Angie has no verified media appearances

Work History

12-2023
Community Member at Mixing Board
2-2023
Fractional Marketing Leader & Brand Advisor at Angie Hellman Advisory
8-2020 - 10-2021
SVP, Brand & Customer Strategy at Rent The Runway
2-2019 - 8-2020
VP, Product Marketing & Consumer Product Strategy at Rent The Runway
2019
Angel Investor & LP at Various companies

Education

2004 - 2008
Bachelor of Arts - BA from University of Pennsylvania

More Information

Social Presence :

Prographics :

Exp : 15 Location : New York, New York, United States Job Level : Mid-senior Designation : Community Member at Mixing Board
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Insights For Selling To Angie

During A Call Or A Meeting

DO's

  • During followups, use calls or text if needed, they should be fine
  • Build a trustworthy relationship while keeping the product center-stage
  • Use phrases like ‘your decision will’, ‘you will impact’ etc.

DONT's

  • Don’t be very informal during the early interactions even if they are being so themselves
  • Don’t hesitate from asking questions or pushing them, but take a formal approach
  • Don't lean very heavily into providing too much information, sharing whitepapers etc.

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Angie is

  • Nothing less than a strong combination of proof of results, relationship and high levels of professionalism is effective with them.
  • Will you ever get a clear answer from Angie

  • They can say no while staying friendly, but can also be pursuaded to reconsider

Insights For Deal Planning

    How fast (or slow) will Angie move?

  • They are generally fast movers and can take quick decisions
  • Can Angie take some risk or not?

  • They have high risk-appetite but can get ahead of themselves once in a while. Observe carefully

You And Angie

Personality Compatibility


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