Angie Szerlong

Questioner
DISC Type : c

Director of Industry Strategy at PMMI: The Association for Packaging and Processing Technologies

Chicago, Illinois, United States

Overview

Angie Szerlong is the Director of Industry Strategy at PMMI, leveraging over 25 years of experience dedicated to the additive manufacturing (AM) sector. Previously at SME, she was a leading advocate for AM adoption and instrumental in producing the RAPID + TCT event, North Americas largest AM trade show.

Her professional focus is on fostering community, connection, and strategic growth within the manufacturing industry. She is a vocal supporter of diversity and inclusion initiatives to bring varied perspectives to product design and technology development.

After spending 25 incredible years focused exclusively on the additive manufacturing industry, she recently pivoted to the packaging and processing technology sector.

Personality Overview

Price-Sensitive

Cautious & Analytical

Not Easily Convinced

They generally do not appreciate an overfriendly approach and prefer to stay to-the-point.  It is quite likely of them to ask for pricing or other concessions. While they don't hesitate to ask questions, they are generally risk-averse and tend to be late adopters.

Topics They Care About

Additive Manufacturing
Dedicated 25 years of her career to the AM industry, serving as a leading advocate for its adoption across key manufacturing sectors.
Manufacturing Events
Was directly responsible for the production and strategy of RAPID + TCT, one of North America's largest and fastest-growing manufacturing trade shows.
Diversity in Tech
Actively promotes gender equality and DEI within the manufacturing industry, noting the importance of diverse perspectives in design and innovation.

Media Appearances

Angie Szerlong, SME Additive Manufacturing Industry Manager was on‑air with WXYZ, 7 Action News. Featured in Rapid3D Event News

See Now

3DPOD Episode 202: RAPID 2024 with SME CEO Bob Willig and Angie Szerlong, SME Group Director of AM Events. Featured in 3DPrint.com

See Now

Work History

4-2026
Director of Industry Strategy at PMMI: The Association for Packaging and Processing Technologies
10-2022 - 4-2026
Group Director -Events- AM Series at SME
10-2019 - 10-2022
Industry Manager - Additive Manufacturing at SME
4-2001 - 10-2019
Account Manager- 3D Printing/Additive Manufacturing at SME

Education

1995 - 1998
Education details unavailable from University of Minnesota

More Information

Social Presence :

Prographics :

Exp : 25 Location : Chicago, Illinois, United States Job Level : Mid-senior Designation : Director of Industry Strategy at PMMI: The Association for Packaging and Processing Technologies
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Insights For Selling To Angie

During A Call Or A Meeting

DO's

  • Emphasize on objective proof of ROI, help them do a thorough evaluation
  • Tell them that you will come back if you don’t have a good answer for a question
  • Share as much information as possible regarding your product

DONT's

  • Don’t try to be too friendly or informal with them
  • Don’t overhype the product/pitch, keep it measured
  • Avoid phrases like ‘do not worry about’, ‘no one compares to’ etc.

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Angie is

  • Ensuring that the product delivers ROI, cost-effective pricing and process compliance are very important for them.
  • Will you ever get a clear answer from Angie

  • It doesn’t come naturally to them but they can say no if they are not convinced.

Insights For Deal Planning

    How fast (or slow) will Angie move?

  • If they have the information that they need, they can move fast at making their decisions.
  • Can Angie take some risk or not?

  • If they believe that they have analyzed the situation well, they can take a little risk.

You And Angie

Personality Compatibility


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