Angus Street

Editor
DISC Type : CS

Chief Executive Officer at The New Zealand Merino Company Limited

Christchurch, Canterbury, New Zealand

Overview

Angus Street is the Chief Executive Officer of The New Zealand Merino Company, bringing extensive experience in agribusiness and technology. As the former CEO of AuctionsPlus, he led significant growth for Australias largest digital agriculture marketplace. He is a fifth-generation farmer turned ag-tech innovator with an MBA from Melbourne Business School.

Originally from rural New South Wales, Angus is passionate about connecting with nature and has said his dream job would be a farmer. He enjoys storytelling, a skill from his early career as a journalist, and believes in the power of genuine conversations. He is married with two young children.

His familys roots trace back to the birth of the Australian wool industry in 1797 with the introduction of Spanish-blood merinos.

Personality Overview

Sometimes Friendly

Slow Buyer

Objective Thinker

They are heavily focused on quality and prefer doing things the right way, even if it takes time.  The only way to convince them is by showing them examples and ample proof. They are always well-planned and adopt a systematic approach.

Topics They Care About

Agri-Tech Innovation
As a self-described "agtech innovator, " he has a proven track record of using technology to grow businesses and add value across the agricultural supply chain.
Ethical & Regenerative Wool
He leads NZ Merino, a global champion for ethical and regenerative wool, connecting growers with world-leading brands that value sustainability and animal welfare.
Challenging the Status Quo
He is drawn to organizations that challenge industry norms and is focused on making bold moves to drive the agricultural and textile industries forward.

Media Appearances

Angus has no verified media appearances

Work History

8-2023
Chief Executive Officer at The New Zealand Merino Company Limited
7-2021 - 3-2023
Non Executive Director at Black Box Co
2-2021 - 6-2022
Agriculture Advisory Group at SmartSat CRC
8-2018 - 7-2023
Chief Executive Officer at AuctionsPlus
6-2017 - 8-2018
National Sales and Marketing Manager at AuctionsPlus

Education

2014 - 2015
Master of Business Administration (M.B.A.) from Melbourne Business School
2006 - 2008
Bachelor Business and Communication from Bond University

More Information

Social Presence :

Prographics :

Exp : 17 Location : Christchurch, Canterbury, New Zealand Job Level : Leadership Designation : Chief Executive Officer at The New Zealand Merino Company Limited
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Insights For Selling To Angus

During A Call Or A Meeting

DO's

  • Use a presentation with information before getting into a live product walkthrough
  • Actively address their concerns around change, risk, and acceptance by users
  • If they are not asking many questions, nudge them to ask questions rather than just starting to talk yourself

DONT's

  • Avoid phrases like ‘trust me’, ‘you will just love it’ etc.
  • Give it some time before you try to build rapport and a relationship, it doesn't come to them naturally
  • Do not sound overly eager, modulate your energy levels especially if you are generally enthusiastic

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Angus is

  • For them, low risk and acceptance by others are very important, followed by proof of ROI.
  • Will you ever get a clear answer from Angus

  • They are unlikely to say no, it's better to stop yourself once you have exhausted all the options.

Insights For Deal Planning

    How fast (or slow) will Angus move?

  • They do not like to take decisions in a hurry, so they could be slow in making their mind up.
  • Can Angus take some risk or not?

  • They are low on risk-appetite and prefer to make informed decisions.

You And Angus

Personality Compatibility


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