Anikia Leatherman, MS, CAE

Observer
DISC Type : ci

Director of Marketing at NAMI

Washington, District of Columbia, United States

Overview

Anikia has no verified overview

Personality Overview

Curious

Value Driven

Example Seeker

They can sound friendly and charming but can quickly change gears to become inquisitive and probing.  They are likely to ask many questions and look heavily for supporting information. They are generally good communicators and can be hard to convince.

Topics They Care About

Anikia has no verified topics they care about

Media Appearances

Anikia has no verified media appearances

Work History

8-2025
Director of Marketing at NAMI
8-2022
Senior Marketing Manager at NAMI
7-2019 - 9-2022
Marketing and Communications Manager at National League for Nursing
1-2018 - 7-2019
Marketing Manager, Convention and Meetings at American Psychological Association
6-2016 - 12-2017
Senior Marketing Specialist at American Nurses Association

Education

Master of Science from University of Maryland Global Campus
Bachelors of Business Administration from Howard University

More Information

Social Presence :

Prographics :

Exp : 14 Location : Washington, District of Columbia, United States Job Level : Mid-senior Designation : Director of Marketing at NAMI
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Insights For Selling To Anikia

During A Call Or A Meeting

DO's

  • Ask them questions to understand their needs better while staying affable
  • Be prepared for a lot of questions, answer them objectively
  • Invite them for a social do but don’t rely solely on the relationship

DONT's

  • Don’t rely excessively on your relationship with them to win the deal
  • Avoid making offhand commitments
  • Don’t brush off any concerns, take all questions seriously

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Anikia is

  • Proven value, strong testimonials are important to them, relationships will have some weightage.
  • Will you ever get a clear answer from Anikia

  • They are practical and friendly, don't expect a clear-cut response often.

Insights For Deal Planning

    How fast (or slow) will Anikia move?

  • They like to be detailed and take their time to arrive at decisions.
  • Can Anikia take some risk or not?

  • They evaluate their decisions systematically and are less likely to take risks.

You And Anikia

Personality Compatibility


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