Anil Sundrani

Organizer
DISC Type : Sd

Co-Worker at Lightlux Gurgaon

Gurugram, Haryana, India

Overview

Anil is a seasoned National Sales Head with extensive experience managing P&L and leading go-to-market strategies across diverse channels, including B2B, e-commerce, and institutional sales. He has a strong background in the consumer durable and FMEG sectors, consistently driving market penetration and channel expansion for major brands.

Based on public videos, Anil appears to be a supportive father, actively involved in his sons competitive roller skating activities. He has shared content of his son competing in a district-level championship in Gurgaon, indicating a personal interest in youth sports and family.

Unique fact: Anils son is a silver medal winner in the Gurgaon district roller skating championship.

Personality Overview

Slow Starter

Thoughtfully Quick

Somewhat Formal

They might take some time to make their mind up but once they do, they don't change it easily.  They are very professional in their approach and can weigh multiple perspectives together. Reading between the lines and seeing beyond your words comes naturally to them.

Topics They Care About

Channel Expansion
His entire career focuses on building and managing diverse sales channels, from general trade and B2B to e-commerce and microfinance cross-selling.
Go-to-Market Strategy
He lists "GTM" as a key skill and his roles consistently involve launching products and establishing market presence for new and existing divisions.
P&L Ownership
Described as a "P&L Owner," he has a background in managing business profitability, cost control, and financial performance for national sales divisions.

Media Appearances

Anil has no verified media appearances

Work History

6-2024
Co-Worker at Lightlux Gurgaon
1-2023 - 5-2024
National Head - Alternate Channel Business at Groupe SEB India
2-2022 - 6-2022
National Sales Manager- Sharp Appliance Division at SHARP Business Systems (India) Private Limited
6-2019 - 1-2022
General Manager- Sales ( Nasaka Water Purifier Division) at Okaya Power Group
11-2017 - 4-2019
National Sales Head- Domestic & Institutional Sales at Su-Kam Power Systems Limited

Education

Anil has no verified education history

More Information

Social Presence :

Prographics :

Exp : 7 Location : Gurugram, Haryana, India Job Level : N/A Designation : Co-Worker at Lightlux Gurgaon
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Insights For Selling To Anil

During A Call Or A Meeting

DO's

  • Suggest clear next steps with confidence, don't be vague or hesitant
  • During followups, use phone or text if needed, they should be fine
  • Let them know of potential risks but suggest mitigation methods alongside

DONT's

  • Avoid putting conscious effort into relationship-building
  • Don't take their patience for granted, avoid long-winding sermons
  • Don't get into pricing discussions early on, steer conversation towards proven results

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Anil is

  • Strong proof of impact and their conviction will matter the most, but they wouldn't want to act unilaterally either
  • Will you ever get a clear answer from Anil

  • They will say no if they are not convinced but you will have to prompt them.

Insights For Deal Planning

    How fast (or slow) will Anil move?

  • They will want to understand things well but can move fast once they have a clear picture.
  • Can Anil take some risk or not?

  • They have good risk tolerance but are likely to think it through once or twice.

You And Anil

Personality Compatibility


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