Anil Thontepu

Questioner
DISC Type : c

Co-Founder at SuperK

Bengaluru, Karnataka, India

Overview

Anil Thontepu is the Co-Founder of SuperK, a tech-enabled grocery retail chain for small towns in India. A graduate of BITS Pilani, he has a strong background in product management and growth, with previous roles at PhonePe, Byjus, and Kaodim, driving product innovation and data analytics.

He is passionate about solving real-world problems and creating an impact, particularly in modernizing the retail experience for customers in underserved Tier 3 and Tier 4 towns. He has mentioned his inspiration to get into business came from his familys ventures in rice mills and grocery.

Unique fact: While at Byjus, he spearheaded a complete app redesign which contributed to the app winning Googles "Best App of 2016" award.

Personality Overview

Not Easily Convinced

Cautious & Analytical

Price-Sensitive

While they don't hesitate to ask questions, they are generally risk-averse and tend to be late adopters.  They prefer to analyze every situation thoroughly.
 They generally do not appreciate an overfriendly approach and prefer to stay to-the-point.

Topics They Care About

Retail for 'Bharat'
Co-founded SuperK to bring modern, organized retail experiences to Tier 3 and Tier 4 towns, focusing on the needs of customers in underserved markets.
Tech-driven Retail
Emphasizes using technology and data to empower franchise owners, personalize customer offers, and optimize supply chains for small-town supermarkets.
Entrepreneurial Journey
Inspired by his family's business from a young age, he tried multiple ventures before co-founding SuperK with a BITS Pilani batchmate.

Media Appearances

How to Build a Grocery Business Like SuperK | Anil Thontepu's Story. Featured in YouTube

See Now

Work History

9-2019
Co-Founder at SuperK
1-2018 - 9-2019
Product Lead at Kaodim
12-2016 - 1-2018
Growth Hacker at PhonePe
12-2015 - 12-2016
Product Manager at Think & Learn Pvt. Ltd. (Byju's)
10-2013 - 5-2015
Analyst Growth Team at hike messenger

Education

2007 - 2012
Msc and B.E from Birla Institute of Technology and Science, Pilani
Education details unavailable from Gowtham

More Information

Social Presence :

Prographics :

Exp : 11 Location : Bengaluru, Karnataka, India Job Level : Leadership Designation : Co-Founder at SuperK
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Insights For Selling To Anil

During A Call Or A Meeting

DO's

  • Keep some extra margin in hand as they will likely negotiate the pricing
  • Share as much information as possible regarding your product
  • Emphasize on objective proof of ROI, help them do a thorough evaluation

DONT's

  • Avoid phrases like ‘do not worry about’, ‘no one compares to’ etc.
  • Don’t overhype the product/pitch, keep it measured
  • Don’t try to be too friendly or informal with them

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Anil is

  • Ensuring that the product delivers ROI, cost-effective pricing and process compliance are very important for them.
  • Will you ever get a clear answer from Anil

  • It doesn’t come naturally to them but they can say no if they are not convinced.

Insights For Deal Planning

    How fast (or slow) will Anil move?

  • If they have the information that they need, they can move fast at making their decisions.
  • Can Anil take some risk or not?

  • They can take risk if they are convinced that they have analyzed the circumstances well.


You And Anil

Personality Compatibility


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