Anirudh Venugopal

Enthusiast
DISC Type : i

Sr. Creative Director, Head of Culture & Founding Partner. at tgthr.

Mumbai, Maharashtra, India

Overview

Anirudh Venugopal is a Founding Partner and Sr. Creative Director at tgthr, where he also leads the companys culture. An alumnus of the University of Mumbai, his award-winning career includes senior roles at Dentsu Creative and Dentsu Webchutney. People who have worked with him describe him as a competent and fun "live-wire" in the organization.

Beyond his professional life, Anirudh has a deep appreciation for classic Indian satire, particularly the work of cartoonist R. K. Laxman. He also shows a keen interest in modern engineering and design, expressing passionate admiration for innovative electric vehicles from brands like Ultraviolette Automotive.

He was selected as one of just six Indians for the AFAAs FastTrack Professional Excellence Programme, identifying him as a future industry leader.

Personality Overview

Optimistic

Story Driven

Non-Confrontational

They prefer to build relationships rather than staying totally transactional.  They agree with others often, so exercise caution when relying on their word. Unlike D or C types, they are convinced more by stories and testimonials.

Topics They Care About

Creative Advertising
A seasoned creative director with multiple awards, including a Cannes Silver Lion and Facebook Thumbstoppers, for developing impactful advertising campaigns.
Agency Culture
As Head of Culture and a Founding Partner at tgthr, he is directly responsible for shaping the work environment and fostering a vibrant creative team.
Brand Storytelling
Demonstrated skill in brief, powerful narratives by creating a winning script for the Facebook Thumbstoppers challenge, chosen from over 3, 600 entries.

Media Appearances

Anirudh has no verified media appearances

Work History

8-2023
Sr. Creative Director, Head of Culture & Founding Partner. at tgthr.
11-2021 - 7-2023
Creative Group Head at Dentsu Creative
7-2021 - 10-2021
Creative Group Head at Dentsu Webchutney
6-2020 - 6-2021
Copy Supervisor at Dentsu Webchutney
10-2017 - 5-2020
Copywriter at Dentsu Webchutney

Education

2012 - 2015
Bachelor's of Mass Media from University of Mumbai

More Information

Social Presence :

Prographics :

Exp : 9 Location : Mumbai, Maharashtra, India Job Level : Senior Designation : Sr. Creative Director, Head of Culture & Founding Partner. at tgthr.
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Insights For Selling To Anirudh

During A Call Or A Meeting

DO's

  • Compliment them about their personality if you get a chance
  • Speak from experience about success that the product has seen with other customers
  • Invite them for a lunch or a drink/coffee

DONT's

  • Don't be critical or challenge them openly, they can react defensively
  • Don’t be too formal with them, they trust informality more
  • Avoid overloading them with too much information

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Anirudh is

  • Relationship and rapport are valuable for them, but so is proven product value.
  • Will you ever get a clear answer from Anirudh

  • They probably won't say no directly.


Insights For Deal Planning

    How fast (or slow) will Anirudh move?

  • They are not the ones to make fast decisions, even while they stay committed.
  • Can Anirudh take some risk or not?

  • They can take some low-probability risks if needed.

You And Anirudh

Personality Compatibility


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