Anish Koppula

Evaluator
DISC Type : Dcs

Global Head, Marketing Measurement Science at General Motors

Austin, Texas Metropolitan Area, United States

Overview

Anish has no verified overview

Personality Overview

Hard To Convince

Fast But Analytical

Quality Focused

They have a unique set of diverse traits where they are decisive and methodical but can sometimes be extra cautious and skeptical  They focus on the results, but can still be quite procedural and analytical about how to get there They are not very likely to become strong advocates of your product or service

Topics They Care About

Anish has no verified topics they care about

Media Appearances

Anish has no verified media appearances

Work History

11-2024
Global Head, Marketing Measurement Science at General Motors
7-2023 - 11-2024
Director, Marketing Analytics at Expedia Group
1-2022 - 6-2023
Director, Brand Analytics at Expedia Group
3-2021 - 12-2021
Director, Data Science and Marketing Analytics at Expedia Group
11-2012 - 7-2014
Senior Statistical Marketing Analyst at Starcom MediaVest Group

Education

2009 - 2011
Master of Science from Oklahoma State University
2005 - 2009
Bachelor of Technology from Jawaharlal Nehru Technological University, Hyderabad

More Information

Social Presence :

Prographics :

Exp : 9 Location : Austin, Texas Metropolitan Area, United States Job Level : N/A Designation : Global Head, Marketing Measurement Science at General Motors
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Insights For Selling To Anish

During A Call Or A Meeting

DO's

  • Help them see both - the ‘big picture’ impact and the ROI of the investment
  • Use phrases like ‘the ROI of this’, ‘X% more’ etc.
  • Keep a professional, business-like approach; especially if you tend to get informal quickly

DONT's

  • Avoid self-deprecating references or general informality, it could decrease their trust in you
  • Avoid making strong statements, instead invite them to agree with you by asking them questions
  • Don’t focus on relationship, focus purely on the merit of your product

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Anish is

  • ROI matters the most to them, followed by process and finally proof of results
  • Will you ever get a clear answer from Anish

  • They might hesitate a little, but will go ahead and say no when necessary (or asked)

Insights For Deal Planning

    How fast (or slow) will Anish move?

  • They are unlikely to move very fast, especially when it comes to new products or services
  • Can Anish take some risk or not?

  • They have relatively low risk-appetite and are not very likely to go for something unproven and risky

You And Anish

Personality Compatibility


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